NVIDIA Shows First Public Demonstration of New OpenMAX IL Open Standard for Streaming Media Portability


CONSUMER ELECTRONICS SHOW (CES), LAS VEGAS, Jan. 4 / -- NVIDIA Corporation (NASDAQ:NVDA), the worldwide leader in programmable graphics processor technologies, and The Khronos(TM) Group today announced the industry's first public demonstration of the new OpenMAX IL 1.0 standard, also announced today, will be at the Lunch at Piero's press event at 12PM on Thursday, January 5 and Friday, January 6 at CES in Las Vegas.

The demonstration will show a prototype OpenMAX IL implementation executing on an NVIDIA GoForce 3D handheld graphics processing unit (GPU) to create a flexible, accelerated streaming media pipeline to input, decode, and display an MPEG-4 video stream with fully synchronized audio at full frame rate-an industry first. Through using OpenMAX IL, different codecs may be easily inserted into the pipeline, or the configuration of the processing pipeline can be easily changed with full media component and codec interoperability.

The OpenMAX(TM) IL 1.0 (Integration Layer) specification defines media component interfaces to enable the rapid integration of accelerated codecs into streaming media frameworks on embedded devices. OpenMAX IL is the first of three layers of the overall OpenMAX standard that will provide comprehensive streaming media codec and application portability by enabling accelerated multimedia components to be developed, integrated, and programmed across multiple operating systems and silicon platforms.

"OpenMAX IL will enable NVIDIA to put the full power of our advanced video, audio, and imaging silicon into the hands of software developers via a non-proprietary, open standard," said Michael Rayfield, general manager of the handheld GPU business unit at NVIDIA. "NVIDIA is a major contributor to the development of OpenMAX, and we are committed to provide leading-edge handheld media acceleration solutions through open standards."

About NVIDIA

NVIDIA Corporation is the worldwide leader in programmable graphics processor technologies. The Company creates innovative, industry-changing products for computing, consumer electronics, and mobile devices. NVIDIA is headquartered in Santa Clara, CA and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.com.

About Khronos

The Khronos Group is a member-funded industry consortium focused on the creation of open standard APIs such as COLLADA(TM), OpenGL(R) ES, OpenMAX(TM), OpenVG(TM), OpenSL ES(TM) and OpenML(TM) to enable the authoring and acceleration of dynamic media on a wide variety of platforms and devices. All Khronos members are able to contribute to the development of Khronos API specifications, are empowered to vote at various stages before public deployment, and are able to accelerate the delivery of their cutting-edge media platforms and applications through early access to specification drafts and conformance tests. Please go to www.khronos.org for more information.

NOTE: All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. Khronos, OpenVG, OpenMAX and OpenSL ES are trademarks of the Khronos Group Inc. COLLADA is a trademark of Sony Computer Entertainment Inc. used by permission. OpenGL, OpenML and the OpenGL ES logo are registered trademarks and/or trademarks of Silicon Graphics Inc. used by permission. Features, pricing, availability, and specifications are subject to change without notice.

CONTACT: Derek Perez of NVIDIA Corporation, +1-408-391-6454, or dperez@nvidia.com

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