Novarra's Mobile Web Solution Launched by Leading Mobile Operator 3 Hong Kong


Leader in Wireless Web Gateways Enters Asia Pacific Market

HONG KONG, Dec. 19 -- Novarra, the expert in mobile internet delivery and services today announced that its nWeb(TM) platform version 6.0 is selected by 3 Hong Kong, the mobile telecommunications operation of Hutchison Telecom International Limited (NYSE:HTX) to power the company's new rich internet browsing service. The launch also heralds the debut of Novarra's mobile web solution in Asia.

Branded as 3Xplorer, the new web-browsing service is the first in Hong Kong to enable mobile customers to interact with the full internet world to buy tickets, book flights, read and write email, wikis, blog and share on social networks, place online auction bids, search, etc. The 3Xplorer service is one of 3 Hong Kong's X-Series services and is available on most of the 3 Hong Kong's new and deployed phones.

Novarra's nWeb turnkey service for 3Xplorer includes wireless web gateways and high performance micro-browsers to provide a fast and intuitive mobile internet experience. With features for ease of mobile use like zoom, fast scroll and SmartNav(TM), 3 Hong Kong's 3Xplorer is tailored for mobile experience on mass-market handsets. Mobile users can also perform PC-like functions while browsing such as creating favourites, tracking history and accessing secure sites.

"3 Hong Kong is committed to bring the merits of the internet world to the mobile planet. Novarra's mobile web solution provides the key to genuine internet browsing experience on mobile," said Amy Lung, Commercial Director of 3 Hong Kong. "The solution was very easy to deploy broadly across our handsets. We are also pleased with Novarra's local support and responsiveness to our requirements."

"Asia is an important market for us," said Bruce Simpson, chief operating officer at Novarra. "Our extensive experience enables us to provide a robust solution with successful consumer uptake. For a popular application like this, scalability and cost are critical for partners like 3 Hong Kong. Novarra's next-generation network optimization brings significant bandwidth and cost efficiency to operators compared to other solutions."

With this launch, Novarra is the first to deploy a secure, mass-market, consumer internet solution in the top three mobile markets - Asia, Europe and North America. Novarra's proven nWeb platform has generated significant data revenue for operators across both voice-centric and data-centric demographics. Three years of deployment data has shown satisfied consumers regularly accessing the internet from many types of mobile phones and increasing their usage month over month. The high performance nWeb server/client platform is built on open standards and is backward compatible with deployed handsets and networks. With Novarra, operators are able to deploy a service in six to ten weeks across a large portfolio of handsets.

About Novarra

Novarra is a provider of next-generation wireless platforms delivering personalization, rich web, mobile search, premium portals and new revenue generating applications and services across deployed and new mobile phones on 2.5G and 3G networks. The scalable services platform includes open standards- based servers and clients supporting WAP 1.0, WAP 2.0, i-Mode and HTML browsers. Server platforms provide caching, content adaptation and optimization, network acceleration, access control, content filtering and seamless integration with operator and IT infrastructure including billing, routing, location and portals. Client platforms provide a modular handset framework for Java/J2ME, BREW and C++ applications including a range of micro- clients and browsers for Web and WAP 2.0, idle screens and voice/messaging.

novarra.com

Novarra Contacts:
Tina Bush
Novarra Inc.
Email: tbush@novarra.com
Tel: +1-630-773-7295

Carey Millar
Novarra Inc.
Email: cmillar@novarra.com
Tel: +668-1734-2647

Emily Wearmouth
Hotwire PR
Email: emily.wearmouth@hotwirepr.com
Tel: +44-0-207-608-4634

3 Hong Kong Contacts:
Mickey Shiu
Email: mickeyshiu@htil.com.hk
Tel: +852-2128-3107

Source: Novarra Inc.

Web site: http://novarra.com/

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