NIVS to Introduce New Branded Mobile Phone Series at Merchandising Conference Followed by Strong Marketing Campaign


HUIZHOU, China -- NIVS IntelliMedia Technology Group, Inc. ("NIVS" or the "Company") (NYSE Amex: NIV), a consumer electronics company that designs, manufactures and sells intelligent audio and visual products and mobile phones, today announced that on November 18, 2010 at a merchandising conference to be held at the Huizhou Crown Plaza Hotel they intend to launch a sales and marketing campaign for a new series in the NIVS branded mobile phone family. The phones, termed "Childhood" for the children's market, "Performance" for the pre-teen market, "Pride" for the teen-age market, "Elite" for business executives market and "Care" for the elderly market will be introduced at the conference. An additional phone intended for sale through carrier channels, "Outstanding," will also be introduced. The specific phones will feature unique functions and be designed for its intended targeted consumer.

Distributors, agents, partners and vendors from throughout China will attend the conference and sales targets of the new phone products will be established for 2011. With the exception of the "Outstanding" series the new mobile phone products will be marketed and sold through NIVS's own sales channels. TV commercials, traditional press advertisement and online promotion will support the marketing efforts.

Mr. Tianfu Li, NIVS Chairman and CEO commented, "The launching of a new series of our branded mobile phones is an exciting milestone for the company and we look forward to an increased awareness of the NIVS product line to consumers throughout China."

About NIVS IntelliMedia Technology Group, Inc.

NIVS IntelliMedia Technology Group is an integrated consumer electronics company that designs, manufactures, markets and sells intelligent audio and video products and mobile phones in China, Greater Asia, Europe, and North America. The NIVS brand has received "Most Popular Brand" distinction in China's acoustic industry for three consecutive years, among numerous other awards. NIVS has developed leading Chinese speech interactive technology, which forms a foundation for the Company's intelligent audio and visual systems, including digital audio, LCD televisions, digital video broadcasting ("DVB") set-top boxes, peripherals and more.

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