NFC Hub Makes Better Sense for Marketing Campaigns with UPM RFID NFC Tags

(UPM RFID, Tampere) - UPM RFID and digital agency Bolser have entered collaboration to provide UPM RFID's NFC inlays via the online netstore. Launched on July 3, 2011, is a UK-based online service site offering new opportunities for innovative and effective low-cost marketing, especially for small businesses and individuals. The netstore provides ready-to-use customized products with integrated NFC tags and a custom-made campaign service built with a back-end system to host open NFC campaigns. webstore users can easily select and create NFC tags and printed products such as stickers, business cards and smart posters, with attached or integrated NFC tags incorporating all the relevant encoding and printing. The NFC Hub enables users to set up and manage NFC tag-based promotional campaigns. Users can order NFC tags pre-programmed with URLs linking to individual mobile websites, Facebook and Foursquare check-ins or Twitter follows. The encoded address can be changed and redirected to another address, and controlled remotely to check in, for example, on the campaign voucher download page. The campaigns can deliver other promotional material as well.

" represents an enormous shift in power away from big financial corporations into the hands of small businesses and individual consumers. The open nature of the technology means anyone can now set up and manage their own campaigns and make great use of NFC as it grows in importance," says Ashley Bolser, Managing Director, Bolser.

"NFC Hub's back-end system offers campaign reporting capabilities, which makes it different from other online NFC tag services. Brand owners and retailers can easily trace back their campaign success at tag level and related ROI, as opposed to traditional marketing campaigns in which realized customer contact numbers are not that easy to measure," says Mikko Nikkanen, Business Development Director, UPM RFID.

For further information please contact:

Mr Mikko Nikkanen, Business Development Director, UPM RFID, tel. +358 400 766 979
Mr Ashley Bolser, Managing Director, Bolser Co., tel. +44 113 250 3335


UPM RFID, part of UPM's Engineered Materials business group, is the world's number one producer of HF, NFC and UHF radio frequency identification (RFID) tags and inlays. UPM RFID has a global service network consisting of factories in China and in the United States and a broad network of sales offices worldwide. The UPM Group employs around 24,500 people and it has production plants in 16 countries. UPM's annual sales exceed EUR 10 billion. UPM's shares are listed on the Helsinki Stock Exchange. Further information is available at

About Bolser Co.

Bolser, a digital marketing agency based in Leeds and London, combine a strong technology background with valuable experience in delivering innovative effective marketing, including apps, web, e-crm and social, for a wide range of clients including Nokia, Asda and Vfest. To find out more, visit

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