Press Release Summary:
Featuring premium gloss for reducing haze, Nextrus Boneless Shrink Bags lets the packaged protein product be seen with clarity. Product provides vacuum tightness with superior sealing ability by reducing leaks and providing puncture resistance. Bags have oxygen and moisture barrier that stops the yellowing of packaged protein and keeps it looking fresh. Product comes with 10-color front and back printing and outside PET layer.
Original Press Release:
Coveris Launches NEXTRUSTM Boneless Shrink Bags at Pack Expo 2016
Global leader in packaging solutions unveils product with heightened levels of clarity and sustainable properties
Coveris, a global leader in packaging and coating solutions, today announced the launch of its NextrusTM Boneless Shrink Bags, to be unveiled at Pack Expo, the world’s largest annual processing and packaging trade show. The Nextrus line symbolizes the next generation of protein packaging solutions, offering innovations in sustainability, performance and shelf appeal of products.
“One of consumer’s top concerns when they go shopping is the appearance of meat in the package,” said Rebecca Casey, marketing director at Coveris. “Our new and innovative NextrusTM line features premium gloss that creates a low level of haze, allowing the product to shine through with maximum clarity and visibility. This reassures consumers that they are purchasing the freshest meat available.”
Nextrus’ shrink capabilities allow for vacuum tightness with less packaging, an eco-friendly alternative to current products in the marketplace.
By working closely with its suppliers, Coveris has employed newly engineered resins that are more environmentally friendly. The resins used ensure superior seal integrity by reducing leaks and providing puncture resistance and excellent oxygen and moisture barriers so products look fresher and are protected during delivery.
Nextrus bags use a barrier system that eliminates the potential for the yellowing tendencies of traditional protein packaging solutions. The outside PET layer and 10-color front and back printing promotes the product brand and shines on the shelf, attracting customers to the package.
To learn more about Coveris’ NextrusTM line and other solutions, please visit Booth #E-8130 at Pack Expo, which be held from November 6-9 at the McCormick Place Convention Center in Chicago, IL.
As a leading international manufacturing company, Coveris is dedicated to providing solutions that enhance the safety, quality and convenience of products we use every day. In partnership with the most respected brands in the world, Coveris develops vital products that protect everything from the food we eat, to medical supplies, to the touch screen device in our pockets, contributing to the lives of millions every day. Coveris is an affiliated portfolio company of Sun Capital Partners, Inc.
Corporate Marketing Communications Manager