New VersaSTUDIO BT-12 Desktop Printer Allows Printing Directly on Cotton-Based Products

Press Release Summary:

The VersaSTUDIO BT-12 Direct-to-Garment Desktop Printer enables user to print full-color graphics, photos, logos and text, directly on T-shirts, tote-bags and interior décor items. The printer comes in 15.7 x 29.9 in. (W x D) dimensions and is embedded with intuitive design software that allows user to create personalized apparel and accessories with minimal training. It is suitable for use in locations such as retail shops, kiosks, gift shops, tourist destinations and special event venues.

Original Press Release:

Roland DGA Announces Its First Direct-to-Garment Printer for On-Demand Personalization

A Value-Packed Printer with a Small Footprint, the New Roland VersaSTUDIO BT-12 is Perfect for Direct Printing on Cotton T-shirts, Tote-Bags, and More

IRVINE, CALIF. (PRWEB) JANUARY 17, 2019 - Roland DGA Corporation, a leading provider of wide-format inkjet printers and 3D devices, has released the VersaSTUDIO BT-12 – an affordable direct-to-garment desktop printer ideal for printing directly on cotton-based products.

The new VersaSTUDIO BT-12 makes printing directly on cotton* apparel and accessories easy, efficient, and cost-effective. With the BT-12, users can print full-color graphics, including photos, logos and text, directly on T-shirts, tote-bags, interior décor items, and more. Its small footprint and attractive pricing allow individuals and businesses to personalize products with a low initial investment and in locations where space may be limited, such as retail shops, kiosks, gift shops, tourist destinations and special event venues.

The footprint of the BT-12, which measures 15.7” (W) x 29.9” (D), includes a finishing unit stacked with the printer unit. This clever design dramatically reduces the installation space that is typically required for a traditional direct-to-garment printer and finishing unit combination.

Included, user-friendly Roland Design Software makes the new BT-12 incredibly easy to use, even for novices. The intuitive software and hardware interface allows anyone to create unique personalized apparel and accessories with minimal training.

“Roland has been a key player in the production of graphics for custom apparel and fabric goods for many years,” said Lily Hunter, Roland DGA Product Manager, Textiles and Consumable Supplies. “The addition of the BT-12 to our product line satisfies growing demand for a compact, value-packed direct-to-garment printer that offers outstanding performance alongside the benefits of Roland’s renowned customer service and support.”

Capable of producing a product from start to finish in as little as five minutes, the BT-12 is the perfect tool for enhancing cotton-based products with graphics directly, and with very little effort. “The ease of use, high quality results and low cost of the BT-12 make it unbeatable for on-demand apparel and accessory personalization in a wide-variety of settings,” added Hunter. “It’s designed to suit the needs – and the budgets – of those seeking to enter this lucrative, rapidly growing market quickly, easily and affordably.”

To learn more about the new VersaSTUDIO BT-12 direct-to-garment printer, visit For more information on the complete Roland product line, visit

*Fabric must be 50-100% cotton.

About Roland DGA

Roland DGA Corporation serves North and South America as the marketing, sales, distribution and service arm for Roland DG Corporation. Founded in 1981 and listed on the Tokyo Stock Exchange, Roland DG of Hamamatsu, Japan is a worldwide leader in wide-format inkjet printers for the sign, apparel, textile, personalization and vehicle graphics markets; engravers for awards, giftware and ADA signage; photo impact printers for direct part marking; and 3D printers and CNC milling machines for the dental CAD/CAM, rapid prototyping, part manufacturing and medical industries.

Contact Information

Marc Malkin

Roland DGA Corporation


Download Spec Sheet

More from Controls & Controllers

All Topics