New REEL-X Electrician Fish Tapes Comes with Case Lock

Press Release Summary:

  • Available in fiberglass with 50-foot and 100-foot lengths
  • Features free-spinning interior reel that helps eliminate binding, requiring less physical force to feed and pull the tape
  • Offers anti-bind case that reduces friction and can be set on the ground or held between the legs to free up both hands for pulling or feeding the tape

Original Press Release:

Emerson Introduces Greenlee® REEL-X™ Line of Electrical Fish Tapes

Industry-first design revolutionizes the fish tape while delivering increased speed and comfort

ROCKFORD, Ill (February 12, 2020) – Emerson (NYSE: EMR) revealed a new line of electrician fish tapes that make fishing two times faster compared to a traditional electrical fish tape. Faster fishing is possible with REEL-X because the anti-bind case reduces friction; additionally, REEL-X can be set on the ground or held between the legs to free up both hands for pulling or feeding the tape.

“Fish tapes are a tool every electrician has, and every electrician complains about” said Adele Hendrix, product manager for Greenlee, Emerson. “Fish tapes also haven’t significantly changed in decades. REEL-X eliminates many problems our customers face when using fish tapes, so they can get the job done faster and easier.”

REEL-X was engineered to eliminate the biggest problems present in traditional fish tape designs, fighting binds and jams in the tape which slows down an already tiring process. Customers often reported strain in their shoulders and wrists while fishing. Greenlee’s patent-pending design features a free-spinning interior reel that helps eliminate binding, requiring less physical force to feed and pull the tape which reduces fatigue. The new design lacks a handle, so the user is encouraged to hold the case closer to their body. This helps minimize discomfort, while assisting with decreasing physical strain by promoting neutral arm and wrist posture.

The case is designed to be opened easily to remove dirt and quickly swap out reel cartridges, which is a feature not presently possible. A storage lock was added to the case to keep the tape in place when not in use.

“We’re excited to be able to offer a fish tape that is easy to use and to maintain. Being able to easily clean the tape and clear out dirt will prolong the life of the tool. And if the professional does have to replace a tape, it can be done in just a few minutes instead of being a task that is avoided or not done today,” said Hendrix.

REEL-X fish tapes are now available in fiberglass in 50-foot and 100-foot lengths. Greenlee plans to expand the REEL-X fish tape lineup with future product launches. Professionals interested in the new Greenlee fiberglass fish tape can learn more at Greenlee.com/REEL-X. To find a local dealer, visit Greenlee.com/where-to-buy. For more information about Emerson, visit www.Emerson.com.

Emerson’s Professional Tools businesses include Greenlee as well as the RIDGID® and Klauke® brands and provides the industry’s broadest portfolio of advanced, reliable tools and technologies for the mechanical, electrical and plumbing trades globally. Visit emerson.com/professionaltools for more information.

About Emerson
Emerson (NYSE: EMR), headquartered in St. Louis, Missouri (USA), is a global technology and engineering company providing innovative solutions for customers in industrial, commercial, and residential markets. Our Emerson Automation Solutions business helps process, hybrid, and discrete manufacturers maximize production, protect personnel and the environment while optimizing their energy and operating costs. Our Emerson Commercial and Residential Solutions business helps ensure human comfort and health, protect food quality and safety, advance energy efficiency, and create sustainable infrastructure. For more information visit Emerson.com.

For more information, contact:
Agency Contact: Liz Dorland ▪ 402.437.6066 ▪ lizd@swansonrussell.com
Corporate Contact: Michael Farris ▪ 815.312.6839 ▪ Michael.Farris@emerson.com

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