New Performance Textile is Ideal for Athletic and Fitness Market

Press Release Summary:

Original Press Release:

brrr° Introduces Advanced Cooling Fabric, brrr° Pro

Leader in cooling fabric technology creates new performance cooling textile aimed at the athletic and fitness market.

ATLANTA (PRWEB) DECEMBER 14, 2020 - Cooling fabric innovator brrr° is excited to announce a new advanced performance textile that harnesses the power of micro cooling technology to create a more intense cooling sensation.

brrr° Pro has enhanced cooling fibers that are embedded with micro cooling minerals, plus hyper wicking and performance drying that work together to elevate the “Triple Chill Effect®” for superior comfort and a fresh experience that outperforms other brands.

In independent lab tests from a globally respected third-party testing firm, brrr° Pro Polyester scored 0.194 in Qmax testing, which measures the cool-to-the-touch sensation of fabrics. That Qmax score for brrr° Pro was 81% better than the 0.107 score of another brand of cooling fabric and 53% better than the score for a comparable performance polyester fabric.

In wicking and drying tests, brrr° Pro outperformed competing products and dried in a fraction of the time. brrr° Pro was created for the athletic and fitness markets, and it helps keep athletes cooler and dry so they can perform their best.

“We are thrilled to bring the cooling performance power of brrr° Pro to the athletic market so hard-working athletes can feel their best when they train, perform and recover,” said Mary-Cathryn Kolb, Founder & CEO of brrr°. “brrr° Pro draws more heat and moisture away from the skin to keep athletes cooler and dryer at work and at play.”

brrr° holds a provisional patent for brrr° Pro, which has been under development for more than three years. brrr° experimented with dozens of formulas that were tested on more than 1,000 kgs of yarn before choosing the best combination for brrr° Pro Polyester.

All brrr° fabrics are independently tested by a globally recognized lab to prove that they outperforms other products.

brrr° licenses its cooling fabric technology as a premium ingredient to retailers including Southern Tide, Mizzen+Main, Greyson, ADAY, Kit and Ace, Forloh, Bigfoot Sock Co., Sheex and many others.

ABOUT BRRR°
brrr° was founded in 2014 to develop technologically advanced fabrics with superior cooling, wicking and drying performance to improve the items we wear and touch in our everyday lives. brrr° enhances the comfort of business clothing, casual clothing, athletic apparel, denim, uniforms, sheets and other textiles. The privately held Atlanta-based company is led by Founder and CEO Mary-Cathryn Kolb, who previously held senior positions at Spanx, Seven Jeans, TOMS Shoes and Von Dutch. For more information, please visit http://www.brrr.com.