New Package from GPI Turns Hot Dogs into Fast Franks
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MARIETTA, Ga., Aug. 15 // -- For American consumers, convenience is king -- and now there's a winning new member of this royal family. Oscar Mayer and Graphic Packaging International (GPI) have teamed up to offer hot dogs that are deliciously juicy, wrapped in a soft and warm bun, and ready to eat after just 35 seconds of microwave cooking.
Called "Oscar Mayer Fast Franks," these hot dogs come individually-wrapped in a specially-designed microwavable paperboard tray that uses Graphic Packaging's award-winning QuiltWave(TM) active microwave packaging to heat the bun so it's soft and warm, while at the same time fully warming the hot dog.
"QuiltWave active microwave packaging's exceptional performance is due to unique laminated quilts, or pockets, which expand when exposed to microwave energy and provide closer contact with the food product," explained John Gerstner, senior account executive at Graphic Packaging. "This hot surface immediately next to the food drives away moisture and heats the bun just right to an exceptionally fresh taste and texture, right out of the microwave."
Graphic Packaging's QuiltWave active microwave packaging is so revolutionary that in 2005 it was named the year's "Best in Class" new product in the food category by the Association of Industrial Metallizers, Coaters and Laminators (AIMCAL).
"When most people think of hot dogs, they think Oscar Mayer -- and for the past 30 years, when Oscar Mayer has thought of packaging, they've thought of us," said Gerstner. "For example, Oscar Mayer invited us to join Oscar Mayer Fast Franks development team -- and when we shared our QuiltWave technology, that was the catalyst which helped translate the concept into a marketplace reality. This technology, coupled with proprietary Kraft dough technology, heat the bun so it's soft and warm right out of the microwave oven."
Launched in June, Oscar Mayer Fast Franks are available in two stock keeping units (SKU's) -- meat wieners and beef franks -- and can be found in the refrigerated products section of major grocery stores nationwide. Packages containing three hot dogs in buns sell for a retail price of about $2.79 to $2.99, with an 8-count club package scheduled for introduction later this year.
"Oscar Mayer and Graphic Packaging are both known as leaders in their respective industries for product innovation and ingenuity," added Gerstner. "By coming together to package their Fast Franks in our QuiltWave active microwave packaging, we've created a delicious new product that can be prepared easily and quickly as a hot snack or part of a complete meal for any member of the family, at any time of day or year -- with no boiling water and no BBQ grill."
Graphic Packaging International (GPI) is a leading provider of paperboard packaging solutions to the beverage, food and other consumer products industries. The Company's customers include some of the most widely recognized companies in the world. GPI is a wholly owned subsidiary of Graphic Packaging Corporation (NYSE:GPK). Additional information about Graphic Packaging's business and products is available on its web site at www.graphicpkg.com/.
Kraft Foods (NYSE:KFT) is the world's second-largest food and beverage company. For more than 100 years, we've helped people around the world eat and live better. Millions of times a day, in more than 150 countries, consumers reach for their favorite Kraft brands including Kraft cheeses and dinners, Jacobs, Gevalia and Maxwell House coffees, Oscar Mayer meats, DiGiorno pizzas, Oreo cookies, Ritz crackers and chips, Philadelphia cream cheese, Milka and Cote d'Or chocolates, Honey Bunches of Oats cereals, Good Seasons salad dressings and Tang refreshment beverages. Consumers are also adding new products like Tassimo, South Beach Diet and our growing range of better-for- you Sensible Solution options to their shopping baskets, continually expanding their list of Kraft favorites.
Source: Graphic Packaging International
CONTACT:
Product Information:
Bob Babich
Manager Market Development
Graphic Packaging International
Tel: +1-770-795-3765
Web site: www.graphicpkg.com/
