New Online Flash Tool Demonstrates Brady Worldwide, Inc's Portable Printers with Ease


MILWAUKEE, WISCONSIN-(February 19, 2008)-Brady Corporation (NYSE: BRC) announces the unveiling of the 'Portable Printer Flash Demo Tool', an interactive online program where customers can click through each printers features, functionality, label applications and observe virtual label printer demonstrations.

The interactive tool, powered by Adobe® Flash® software, allows customers to easily "click through" and evaluate each Brady Portable Printer. Also, the interactive flash tool offers customers an expanded "Label Gallery" that identifies various labels that each printer can produce and its appropriate application. Brady's 'Portable Printer Flash Demo Tool' provides short demonstrations of the material loading than a user typing and printing a label from each of Brady's portable printers.

Three of Brady's portable label printers are demonstrated in the flash tool, Brady's IDXPERTT v2.0 Handheld Labeler, TLS 2200® Thermal Labeling System v4.0, and ID PALT Labeling Tool. The IDXPERT Labeler is ideal for electrical ID and voice/data users by providing over 150 pre-cut label supplies, over 25 continuous label tapes, slide-in insert strips for 110-blocks, 66-blocks, patch panels, and wall faceplates.

The TLS 2200 Label Printer is a rugged and portable labeler that offers a great selection of barcode options, and has a battery-saving sleep mode. Also the printer supports over 500 labels in various materials and formats and has PC connect printing. Brady's low volume printer, the ID PAL Labeling Tool is designed for wire and cable marking, component marking, workstation labels, electrical data communications, asset and general identification.

To interact with Brady's 'Portable Printer Demo Tool' visit www.bradyid.com/downloads/main.html and to learn more about Brady's family of portable printers contact Brady at 1-888-272-3946 or visit www.bradyid.com.

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Its products help customers increase safety, security, productivity and performance and include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has more than 500,000 customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries.

Brady is headquartered in Milwaukee and employs more than 8,600 people at operations in the Americas, Europe and Asia/Pacific. Brady's fiscal 2007 sales were approximately $1.363 billion. More information about Brady Corporation is available at www.bradycorp.com and to learn more about Brady's complete line of products & offers visit www.bradyid.com.

Contacts:

Adelyn Zamora
Advertising & Promotions Manager
Phone: 414.438.7034
Email: adelyn_zamora@bradycorp.com

Matt Luger
Senior Marketing Manager- New Markets
Phone: 414.438.7032
Email: matt_luger@bradycorp.com

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