New Jar Makes An Impression On-Shelf

Leading Italian cosmetic company ESI SpA has selected the Empress thick-walled crème jar from RPC Bramlage for its Aloedermal anti-ageing cream.

The new jar combines a luxury image with the practical lightweight and shatterproof advantages of plastics to deliver a user-friendly pack solution that at the same time reflects the premium nature of the product it contains.

The injection-moulded jar features an inner layer in blue polypropylene and a transparent outer layer in SAN. This double-wall design helps to maximise the jar’s quality positioning and on-shelf impact.

Advanced decoration techniques incorporating a matt varnish finish combined with hot stamping in silver further enhance the pack’s consumer appeal.


RPC Bramlage GmbH

Brageler Straße 70

D-49393 Lohne


Tel: +49 (0) 4442 881 200

Fax: +49 (0) 4442 881 252



Bob Bushby / John Atkin

Nielsen McAllister Public Relations Limited

Tel: +44 (0) 1332 293939

Fax: +44 (0) 1332 382202


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