New Hydraulic Lift Comes with Lay-Flat Design

Press Release Summary:

  • Available with either 48- or 60-in. lift travel, making it suitable for variety of installation conditions
  • Provides remote-control operation standard for easy, convenient, hassle-free operation
  • Precision welded construction and finest components ensure maximum reliability at full-load capacity

Original Press Release:

ShoreMaster Launches Hydraulic TruLift

Fergus Falls, Minn. – ShoreMaster, LLC, leading manufacturer of waterfront lifts, announced this Fall the launch of its latest and most versatile hydraulic lift model yet – the TruLift. 

The culmination of decades of experience in designing and building the best waterfront boat lifts, ShoreMaster’s TruLift offers superior reliability, premium performance and ultimate convenience. Its true hydraulic design requires minimal maintenance, and with precision welded construction and the finest components available, the TruLift is over-engineered and over-tested to ensure maximum reliability at full-load capacity. In addition, the TruLift, like all ShoreMaster hydraulic lifts, provides remote-control operation standard for easy, convenient, hassle-free operation. 

“Our customers have invested considerable time and money into their boats,” said Don Hurley, CEO, ShoreMaster, LLC. “Their investments deserve the protection of the finest and most durable boat lift on the market.”

Requiring a minimum water depth of only 16-inches plus the draft of the boat, TruLift has a lay-flat design, making it one of the best low water solutions available. Additionally, it is available with either 48- or 60-inch lift travel, making it suitable for a variety of installation conditions. Its full-length vinyl bunks are well matched for nearly any style watercraft. TruLift operates at a lifting speed of 1-inch per second for quick and easy stowage of a vessel and is available in 8,000- and 12,500-pound capacities.

For more information on TruLift, ShoreMaster or its entire range of products, visit

About ShoreMaster/HydroHoist:
ShoreMaster/HydroHoist is the premier manufacturer of waterfront equipment in North America, with corporate headquarters in Fergus Falls, Minnesota, and offices in Claremore, Oklahoma. The company has distribution facilities located in California, Oklahoma, Texas, and Tennessee, as well as a dealer network to supply and support its customers. The company’s flagship brands include ShoreMaster and HydroHoist; additional brands include Rhino Marine Systems, PolyDock Products, HyPower, RotoMold USA, and ShoreMaster Fabrics.

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