New HOOK Reveal Fishfinder Available in 9, 7 and 5-inch Models

Press Release Summary:

  • Available with tools including Autotuning Sonar, SideScan, DownScan Imaging™ and FishReveal™
  • Makes it simple to pinpoint key fishing areas like humps, drop-offs and ditches
  • Genesis Live gives anglers the capability to create custom 1⁄2-foot contour maps of their local lake or uncharted water

Original Press Release:

Lowrance Announces New Hook Reveal Fishfinder/Chartplotters

Tulsa, Okla. - Lowrance®, a world-leader in fishing electronics since 1957, announced today the launch of HOOK Reveal, the latest in the HOOK Series of fishfinder/chartplotters.

The all-new HOOK Reveal makes fishing easier, delivering powerful performance with proven fish-finding tools including, Autotuning Sonar, SideScan and DownScan Imaging™ and now FishReveal™, which makes fish easier to see by combining the benefits of Lowrance CHIRP sonar and DownScan Imaging on one screen. Whether fishing a local spot or unfamiliar water, find the best fishing areas with preloaded US Inland mapping or map uncharted water – in real time – with Genesis Live.

“HOOK Reveal brings a new level of fish-finding performance to the HOOK series. We are confident game-changing features like FishReveal and Genesis Live will help HOOK Reveal anglers have more success on the water.” - Knut Frostad, CEO, Navico

Available in 9-, 7- and 5-inch models, HOOK Reveal includes one of Lowrance’s most popular features, FishReveal and its live-mapping solution, Genesis Live.

Anglers will have an easier time seeing fish with FishReveal, which combines on one screen the proven target separation of Lowrance CHIRP sonar and the high-resolution images of fish-holding structure from DownScan Imaging.

Genesis Live gives anglers the capability to create custom 1⁄2-foot contour maps of their local lake or uncharted water – in real time – on the screen of HOOK Reveal displays. Genesis Live maps can also be created and saved on HOOK Reveal non-mapping GPS plotters by placing a blank microSD card into the card slot.

A simple interface and HOOK exclusive Autotuning sonar make HOOK Reveal easy to use. Anglers will spend more time fishing and less time reworking sonar settings with Autotuning sonar, which delivers the best sonar image every time by automatically adjusting settings as fishing conditions change.

Whether fishing a local lake or unfamiliar water, HOOK Reveal makes it easy to pinpoint key fishing areas like humps, drop-offs and ditches, with a built-in, high-detail C-MAP US Inland fishing map with 1-foot contours on nearly 4,000 lakes. Optional chart upgrades include C-MAP, C-MAP Genesis, Navionics® and more.

With HOOK Reveal, anglers can choose their preferred combination of display size, sonar type and navigation from TripleShot (High CHIRP, SideScan and DownScan Imaging) or SplitShot (High CHIRP and DownScan Imaging) transducers and mapping chartplotters or non-mapping GPS plotters. 

Ranging in price from $299 to $799, HOOK Reveal started shipping in late December 2019. For more information on HOOK Reveal or other Lowrance products, visit

About Lowrance:

The Lowrance® brand is wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting, B&G and C-MAP. Navico has approximately 1,800 employees globally and distribution in more than 100 countries worldwide.

Andrew Golden
Rushton Gregory Communications
[email protected]

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