Press Release Summary:
- Product is coated with easy-to-apply, easy-to-remove repositionable adhesive that eliminates peeling, shrinkage, curling and wrinkling during installation
- Offers unique combination of beauty, durability, ease of installation and superior printability
- Designed for installation in both residential and commercial settings that meets key criteria for ASTM F793 Durability Type II
Original Press Release:
Aurora Re-Invents Fabric Wall Coverings With the Launch of Scenic Expressions
Several steps above the competition, Scenic Expressions represents a family of heavier weight, richly - textured fabric wall coverings. There’s no need any longer to sacrifice texture to achieve eye-catching, printed imagery. Scenic Expressions is also easier to print and install than competing products.
(Yorkville, Illinois, July 15, 2020….) After extensive development and independent testing, Aurora is proud to announce the launch of our new high-performance family of fabric wall coverings, Scenic Expressions, with the introduction of Scenic Expressions Taffeta (an adhesive peel & stick product) and Scenic Expressions Taffeta Paste (which is paste-applied).
The first product in what will be a full line of next-generation fabric wall solutions, Scenic Expressions Taffeta is the wall covering that architects, designers, builders and printers knew they wanted – and now won’t be able to live without. Scenic Expressions Taffeta offers a unique combination of beauty, durability, ease of installation and superior printability.
Finished with Aurora’s proprietary “Expressions” coating technology, Scenic Expressions has been engineered to provide superior image quality, color output and color gamut on today’s latest generation Latex, Solvent/Eco-solvent, and UV printers. The heavier weight fabrics used to make Scenic Expressions are more opaque, dimensionally-stable, and robust than other wall covering products on the market. It is also easier to print and install.
Overall, Scenic Expressions is a leg up on other, comparable products and hands down, delivers a more attractive end product than wall coverings made from PVC or Vinyl. In addition, Scenic Expressions Taffeta is made from 100 percent polyester, which means it’s PVC free.
Wall graphics printed on Scenic Expressions Taffeta have a vivid image that is neither too shiny nor too matte. Scenic Expressions Taffeta is also 90 percent heavier and 80 percent thicker than the competition, making it much easier to apply and remove. It also does a better job masking wall imperfections than lighter, less opaque fabric wall products. Overall, Scenic Expressions has a richer look and feel than comparable fabric products on the market, based on both independent and internal testing.
The Scenic Expressions Taffeta peel & stick product is coated with an easy-to-apply, easy-to-remove repositionable adhesive that eliminates peeling, shrinkage, curling and wrinkling during installation. A paste-applied version is also available.
Designed for installation in both residential and commercial settings, Scenic Expressions Taffeta meets the key criteria for ASTM F793 Durability Type II*. This means it can be used in heavy traffic commercial settings, including nursing homes and hospitals, without worry. This product also has an ASTM E84 Class A Fire Rating.
“Aurora’s product development team has worked tirelessly to develop a next-generation, digitallyprintable family of textile wall covering solutions, which we have branded Scenic Expressions,” said Mark Shaneyfelt, Director of Sales & Marketing at Aurora.
“These products offer all the benefits of a 100 percent fabric material combined with Aurora’s industrybest “Expressions” coating technology. With the introduction of this product line, users need not sacrifice printability or print output when selecting a textile-based wall covering solution over a PVC or vinyl material.”
Aurora’s Sustainability Benefits:
Aurora offers a broad array of digitally-printable, wide format textile products for a greener alternative to the PVC and Vinyl materials that have traditionally been used as substrates for displays, signage and wall coverings.
Aurora Specialty Textiles Group, Inc. is a global leader in coating, dyeing and finishing of both woven and non-woven fabrics. Based in Yorkville, Illinois, USA, the company has a 137-year tradition of innovation and in 2015 invested in a new state-of-the-art, wide-width coating and finishing line and a new facility that dramatically expanded their ability to serve customers. Products include digitallyprintable textiles, specialty home products, tape-backing products, military textiles and technical textiles for a wide variety of industries. Aurora Specialty Textiles Group, Inc., is a Meridian Industries, Inc. company and ISO 9001 and ISO 14001 certified. Aurora is also an industry leader with regard to sustainable manufacturing practices and operational excellence. Aurora was a recipient of SGIA’s Sustainable Business Recognition Award in 2019 and the VIA Spark Award for Operational Excellence in 2020.
Press Contact: Glenna Musante +1 919.604.7213
You can learn more about Aurora Specialty Textiles Group:
Online at www.auroratextile.com
On LinkedIn at https://www.linkedin.com/company/aurora-specialty-textiles-group-inc-