Alliance, the world's largest rubber bands manufacturer, will offer exercise bands online through Walmart.
HOT SPRINGS, Ark. - Beginning today, Alliance Rubber Company exercise bands are stretching and springing online at Walmart.com.
The Workout Bands and the Resistor Strips from Alliance, based in Hot Springs, Ark., are offering exercise enthusiasts an uncomplicated workout option outside the gym. The products help with toning, strengthening and stretching exercises.
These products are proudly made in the United States by Alliance, which has been making rubber bands since 1923 and is the leading global supplier of rubber bands, office and packaging supplies in the country.
Each pack of the Workout Bands includes three non-latex bands with light, medium and heavy resistance that provide both positive and negative resistance. When used properly, the Workout Bands help improve strength, range of motion and flexibility of the muscles.
The Resistor Strips, which come two to a pack, help with restoring strength and improving flexibility. Each non-latex strip offers a high-quality digital imprint of exercises printed directly on the band. Different levels of training are available depending on individual goals, and both upper and lower body exercises are included. Tutorial videos demonstrating the various exercises are available online.
"We're thrilled to be able to offer Walmart customers these unique workout tools," said Jason Risner, strategic marketing manager for Alliance Rubber. "Our non-latex bands provide a very cost effective way to keep fit at home, at the office or on the road."
Also available for purchase at Walmart.com is the STRAC Pack, an assortment of bands specifically made for outdoor use. Developed with the 5th Special Forces Group at Ft. Campbell, Ky., STRAC Pack is used by all branches of the military, as well as police officers, SWAT members and outdoor enthusiasts. These military grade bands come 16 to a pack with five different sizes, and the all-weather EPDM Rubber is made to withstand harsh outdoor temperatures and UV rays.
Other Alliance products available for purchase at Walmart.com include the Brites Pic Pac, an assortment of rubber bands in various sizes and colors, and the Advantage, a half-pound package of brightly colored rubber bands. The Advantage line is also available in Walmart stores.
The current CEO of Alliance, Bonnie Swayze, is a second-generation family owner, overseeing 2,200 skus of products sold through dealers in 55 countries. Named a top American manufacturer by Made in the USA Foundation and Made Movement, Alliance Rubber's "Make It In America Pledge" encourages individuals to make an effort to spend more on American-made products. By spending just $1 a day on American-made items it is possible to create 1 million new American jobs.
Visit Alliance Rubber's blog, http://www.rubberband.com/new-a-events/our-blog-bandology.html, for more creative household uses for the seemingly simple rubber band.
About Alliance Rubber Company
Since 1923, Alliance Rubber Company has been dedicated to "Holding Your World Together." The company has grown into a global leader with more than 2,200 skus of mailing, shipping, office and packaging products sold through dealers in 55 countries. Under the current leadership of President Bonnie Swayze, Alliance continues its long history of innovation. Pioneering the women's entrance into the boardroom, Swayze was the first female board member of the Wholesale Stationers Association and has served on the WBENC board and other HUB organizations.