New Digital Signage and Transparent Cooler Door Displays Allow Retailers to Provide Digital Content to Customers

Press Release Summary:

  • Provides enticing videos, immediate calls to action, and touchscreen capability for interactive experiences
  • Offer High contrast colors and vivid resolution to provide good view from any angle
  • Using customized software, customers can instantly download coupons, respond to surveys, or directly upload photos or statuses to social media networks

Original Press Release:

D&P Custom Lights & Wiring Systems Now Offering Digital Signage and Transparent Cooler Door Displays

Nashville, Tennessee, USA – D&P Custom Lights & Wiring Systems, Inc., a world leader in the Commercial Lighting and Fixtures Industry since 1981, recently announced the addition of programmable digital signage and transparent cooler door displays to its product offering.

For many years, D&P has produced a variety of interior signage for corporate and retail customers, including custom unlit and lighted department signs, on-shelf point-of-purchase (POP) displays, store directories, informational signs, wall lettering, seasonal and promotional signs and facilities markers. As the retail industry continues to evolve, the company recognized the need to expand its signage product line by adding custom programmable digital signage.

Digital signage has been proven to boost sales, provide a high return on investment (ROI) and ultimately lead to greater customer satisfaction. Industry statistics suggest that the ROI for digital signage versus static signage increases between 27 and 32%, even without any strategic content.

D&P offers a variety of hardware and software packages, including content creation and management.

D&P’s energy-efficient transparent cooler door displays allow retailers to provide digital content to customers, including enticing videos, immediate calls to action (such as the ability to receive on-the-spot coupons on their mobile phone), and touchscreen capability for interactive experiences. High contrast colors and vivid resolution will enhance your brand image, and the bright anti-reflective surface provides a good view from any angle. Using customized software, customers can instantly download coupons, respond to surveys, or directly upload photos or statuses to social media networks.

“We are very excited about our expanded product line, and look forward to working with current and new customers to provide custom signage solutions geared to improving customer experience and satisfaction in-store,” said Bob-O Smith, President and CEO of D&P.

About D & P Custom Lights & Wiring Systems, Inc: D&P Custom Lights & Wiring Systems, Inc., founded in 1981 in Nashville, Tennessee, is a world leader in custom design for the commercial lighting and fixtures industry, specializing in the custom engineering and fabrication of checkout lights, pre-wired power poles, modular gondola electrical distribution systems and electrical signs. Visit www.dandpcustomlights.com for more information. 

CONTACT:
Carol Webster
(615) 350-7800

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