Netbiscuits Embraces Adobe Flash and AJAX to Enable Rich Content for the Mobile Web
With Netbiscuits, the familiar PC Web experience is now available on mobile devices with better browser-based navigation, shopping, ad serving, and rich media services
BARCELONA, Spain, Feb. 11 - Mobile World Congress - Netbiscuits(TM) is the first mobile software development platform to support Adobe Flash and AJAX technologies for developers to create the next-generation Mobile Internet experience. Now, media, content and advertising professionals have a full solution to deliver high-quality, tailored Web experiences that incorporate mobile advertising and shopping on virtually any mobile device.
The Netbiscuits Web platform empowers customers to conquer the three main obstacles to implementing a successful Mobile Internet strategy: create perfectly formatted content; publish content to any mobile device on any network in any country; and quickly generate revenue from mobile advertising and commerce.
The integration of Adobe Flash and AJAX expands the unique Biscuits concept inherent to the Netbiscuits platform, giving developers the toolkit needed to create a wide range of Mobile Internet applications including mobile advertising landing pages, content shops, audio and video downloads and more. The resulting high-end user interfaces, convenient rich media integration and visual effects virtually guarantee a more satisfying and productive consumer experience on the mobile Web.
"Netbiscuits is committed to improving the development of high quality mobile Web sites that achieve a faster path to profit from mobile Internet programs," said Michael Neidhoefer, CEO of Dynetic Solutions, the company behind Netbiscuits. "By delivering Flash embedded in browser-based mobile applications, Netbiscuits has taken another critical step in building a mobile Web that is as rich and accessible as the PC-based Internet experience."
Benefits of Flash and Ajax in Netbiscuits
The inclusion of Flash capabilities in Netbiscuits software will allow Flash-based mobile advertisements and high-end navigational elements in browse-able applications, as well as visual effects. Netbiscuits now detects all mobile devices using Flash and, because the software is Web based, enables quick deployment from the beginning stages of development all the way to the consumer's mobile phone.
The delivery of Flash Ads makes it possible to bring never seen before advertising to the mobile phone via Netbiscuits' Mobile Ad-Server technology. Netbiscuits now offers three ways to serve ads to mobile websites: first by using its integrated ad server; second by connecting to any external ad server; and third by selecting from Netbiscuits' new ad partner network, which consists of ad serving specialists such as Google and Admob.
Mobile advertizing is not the only way to create revenue from mobile Web sites and portals created with Netbiscuits. Additionally, the platform integrates Bango's mobile payment system for worldwide mobile billing and combines it with a new "Content-Shop-Biscuit." Now, with Netbiscuits, the set- up of mobile download shops selling ring tones, wallpapers, videos and music is easier than ever before.
About Netbiscuits
Netbiscuits is the first Web based software service for universal mobile content adaptation, to self-enable, adapt and deliver any content for all mobile and consumer electronic devices and channels, to exchange with mobile experts and market applications online on a community platform. The Netbiscuits web service gives you control over mobile enabling, regardless of whether you are a professional mobile application developer, a manager whose task is to bring content to mobiles quickly, or an advertiser who wants to run mobile marketing and advertising campaigns.
Today Netbiscuits processes more than one billion page impressions generated by more than 200 business customers around the globe. Thousands of mobile developers create customized mobile applications every day. Top content brands such as eBay, AOL, Musicload, Spiegel, WeatherBug, Clipfish, RTL television, freenet and Bild utilize the power of Netbiscuits. The applications built on Netbiscuits range from simple mobile advertising landing pages, complex dynamic mobile Web sites, user generated content community services, and audio/video applications to mobile content and software shops. Netbiscuits has been developed and is powered by Dynetic Solutions, the leading global mobile content transcoding software provider. Dynetic has offices in Europe, North America, and Asia.
FCMN Contact: danielle.siemon@edelman.com
Source: Dynetic Solutions
CONTACT: Michael Neidhoefer of Dynetic Solutions GmbH,
+49 631-303 14-00, michael.neidhoefer@dynetic.de;
or Danielle Siemon of +A&R Edelman, +1-650-762-2947, dsiemon@ar-edelman.com, for Dynetic Solutions
