NeoMedia Technologies, Inc. Announces Availability of qodeTechnology as a BREW Application

FORT MYERS, Fla., March 19 -- NeoMedia Technologies, Inc. (BULLETIN BOARD: NEOM) , a global leader in mobile enterprise and marketing technology, announced today that its flagship qode® barcode reader/window technology ( is available as a BREW® application for mobile devices. QUALCOMM's flexible BREW offerings provide industry-leading publishers and developers with the tools necessary to create compelling mobile content services and applications.

Any wireless service provider offering BREW services can now choose to provide qode via its wireless data offerings. Qode on BREW will enable content and media companies to market their services and extend their brand through camera phones.

By extending its qode application and technology to the BREW solution, NeoMedia has "broadly expanded its coverage of the market space," said Chas Fritz, acting CEO and chairman of NeoMedia Technologies.

"By offering qode as a BREW application, NeoMedia has been able to add over 45 mobile handsets to our portfolio of qode handsets," Fritz said. "By leveraging QUALCOMM's BREW solution, we have significantly increased handset coverage for qode with a solution that has proven to be successful in the global wireless market."

"NeoMedia's qode has demonstrated that mobile content extends beyond ringtones and wallpapers to include something as innovative as a barcode reader application," said Christophe Bernard, staff manager, developer relations for QUALCOMM Internet Services. "qode on BREW represents a positive step for NeoMedia in extending the reach of its qode service, which will help assist wireless service providers in offering truly differentiated service offerings to wireless end users."

NeoMedia's qode includes qodereader® and qode window®, providing One Click to Content(TM) connectivity for products, print, packaging and other physical objects to link directly to specific desired content via the mobile internet. qode reader works with camera enabled phones, letting users "click" on two-dimensional "smart codes" for a direct connection to desired multimedia information, advertising, promotions and content, etc., and qode window lets users enter a key word, slogan, barcode number or other unique identifier, for similar connection.

BREW solutions change the way people relate to wireless data services. By enabling discovery and delivery of high-value content, BREW creates opportunities for the wireless industry to enhance consumers' mobile data experience. QUALCOMM's comprehensive and targeted BREW Signature Solutions offer reduced time-to-market and lower capital investment for companies providing mobile products and services. Customers can also benefit from several modular BREW offerings, including uiOne(TM), deliveryOne(TM) and QPoint(TM), which provide the foundation for customer-differentiated wireless data capabilities.

About NeoMedia Technologies, Inc.

NeoMedia Technologies, Inc. (, is a global leader in mobile enterprise and marketing technology, bridging the physical and electronic world with innovative direct-to-mobile-Web technology solutions. NeoMedia's flagship qode service links the world's leading companies to the wireless, electronic world. NeoMedia is headquartered in Fort Myers, FL, with an office in Aachen, Germany.

The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode ( platform, qode reader and qode window, all of which provide One Click to Content(TM) connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile Internet.

Source: NeoMedia Technologies, Inc.


Peter Moore,

Walek & Associates,

+1-212-590-0533,, for NeoMedia Technologies, Inc.

Web site:

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