NeoMagic® Corporation to Demonstrate Digital Mobile TV Technology Solution for Handset Manufacturers at 3GSM Using TTP's Digital Broadcast TV (DAB IP) Platform
BARCELONA, Spain, Feb. 14 / -- NeoMagic Corporation (NASDAQ:NMGC), a leader and pioneer in developing and delivering low-power solutions for multimedia-rich mobile phones and handheld devices, announced that they are showing a mobile phone demonstrator receiving broadcasts from BT Movio using NeoMagic technology to implement the BT Movio DAB IP digital mobile TV system at 3GSM World Congress in Barcelona. (Stand #D152)
NeoMagic collaborated with The Technology Partnership (TTP) to develop the mobile phone demonstrator based on NeoMagic's flagship product, MiMagic 6+ suitable for feature and smartphones. With the high performance Multimedia engine in MiMagic 6+, consumers will be able to view high quality video broadcasts, at very low power consumption on their handsets. The solution is ready for OEM's, ODM's, and wireless operators to roll out on phones today.
NeoMagic's Mobile Digital Television solution is implemented using TTP's DAB IP software and hardware for mobile TV broadcast protocols. TTP's solution currently encompasses transmissions based on an extension of DAB. For other broadcast regions and operators, the solution can be easily adapted to other protocols including DVB-H. TTP's DAB IP mobile digital TV solution also encompasses the Microsoft® Windows Media Digital Rights Management and Windows Media Audio and Video (WMV) codecs. Microsoft's high quality video codec and DRM solution is a choice for a growing number of mobile digital TV broadcasters and operators worldwide.
"NeoMagic is very excited about supporting BT with this Mobile TV solution and we are looking forward to expanding on this development," said Mr. Doug Young, NeoMagic Corporation's President and Chief Executive Officer. "Our offering will allow BT Movio to get to market quickly and give their consumers the Mobile TV feature they are demanding today."
"BT is very excited about this development and is looking forward to handset manufacturers taking advantage of the rapid time to market NeoMagic's solution has enabled with their platform," said Emma Lloyd, General Manager of BT Movio.
"TTP is very pleased to be working with NeoMagic as it demonstrates our hardware and software platform for open multi-standard mobile TV delivery which is now possible on low cost, low power feature phones," said Martin Orrell, General Manager of Digital Broadcast mobile TV.
About NeoMagic
NeoMagic Corporation delivers semiconductor chips and software that provide mobile solutions that enable new multimedia features for handheld devices. These solutions offer low power consumption, small form-factor and high performance processing. The Company demonstrated one of the first solutions used for H.264 video decoding in a mobile digital TV phone, and is developing and delivering solutions for audio/video processing of the dominant mobile digital TV standards, including ISDB-T, DMB, and DVB-H. For its complete system solution, NeoMagic delivers a suite of middleware and sample applications for imaging, video and audio functionality, and provides multiple operating system ports with customized drivers for the MiMagic product family. NeoMagic has a patent portfolio of over 25 patents that cover NeoMagic's proprietary array processing technology, embedded DRAM and other technology. Information on the company may be found on the World Wide Web at www.neomagic.com.
About TTP
TTP is Europe's leading independent product and technology development and licensing company. TTP's primary objective is to create new business based on advances in technology. TTP specialises in communications, medical products, digital printing, microdevices, optics, vision, consumer and industrial products. The company, established in 1987, is headquartered in Melbourn (near Cambridge, UK) and employs 300 scientists and engineers. For more information visit www.ttp.com.
About BT Movio
BT Movio is a wholesale broadcast entertainment service, delivering TV and entertainment services to mobile devices via the DAB digital radio network. BT Movio was formed by an agreement between BT and GWR, the commercial radio company, now part of GCap Media following the merger of GWR and Capital Radio. It will provide its service via Digital One - the UK's only national commercial DAB digital radio network. The creation of BT Movio allows BT to gain early entry into the growing convergent mobile and broadcast media market. It combines GCap Media's leading broadcast assets and experience with BT's rich heritage in the provision of data and application services. The service is targeted at mobile operators and content providers serving the UK market.
NOTE: NeoMagic, and the NeoMagic circle logo are registered trademarks, and MiMagic is a trademark, of NeoMagic Corporation. All other trademarks are the property of their respective owners. NeoMagic disclaims any proprietary interest in the marks and names of others.
CONTACT: Jeff Blanc, VP Corporate Communications of NeoMagic Corporation, +1-408-486-3851
Web site: www.neomagic.com
