Neo Advertising Canada Converts Its Coast-To-Coast Digital Signage Network in Malls to BroadSign's ASP Software Platform
MONTREAL and EAGLE, Idaho, May 3 -- Neo Advertising, the largest digital signage network operator in Canada, has converted its network of screens in 55 upscale shopping malls to the BroadSign(TM) Suite platform.
According to Benjamin Mathieu, the CEO of Neo Advertising Canada, the switch to the advanced software technology is part of the overall strategy of modernizing the whole network before the next stage of expansion.
The BroadSign(TM) Suite is a digital signage software package backed by ASP-model support and services. "We have to dedicate the resources of our own IT department to R&D, innovation and network operations, so using BroadSign's ASP solution allows us to stay lean and mean and focus on our core business, that is, selling advertising and expanding the network," said Mathieu.
Other divisions of Neo Advertising Group have been using the BroadSign(TM) Suite to operate digital signage networks in Switzerland, Germany and Spain since early 2006.
Neo Advertising Canada currently manages digital displays located inside food courts in 55 major Canadian malls. The network has a measured audience of 7 million shoppers per week (Canadian Outdoor Measurement Bureau audit) and is the first national digital signage network in Canada, with such regular advertisers as Telus, Wireless Wave, Telephone Booth, Warner Bros., 20th Century Fox and Government of Canada, among others.
Benjamin Mathieu also announced that by October 2007 each old screen will be replaced by 10 new 46-inch LCDs and the network will grow to 80 locations. Each display unit will consist of two high-definition screens mounted side by side, one of them playing entertainment and information content and the other one fully dedicated to advertising. Both screens will play a 15-minute long content loop, while the average shopper dwell time is 32 minutes. According to Mr. Mathieu, the future 800-screen network called Food Court Live is greatly anticipated by Neo's advertisers and is perfectly in line with mall developer strategies.
"Neo Advertising is one of our largest clients in Europe and we are happy to see them expand into North America," said Brian Dusho, EVP Sales and Marketing of BroadSign International. "It is great to work with professionals at Neo Advertising Canada, and I am confident they will benefit from the BroadSign(TM) Suite's superior functionality the way their parent company has in Europe."
About Neo Advertising Group
In Canada, Neo Advertising boasts the largest advertising-based digital signage network in the country, with high-definition screens reaching 7 million consumers per week, within 55 shopping centers in Canada, including the Toronto Eaton Centre, the Montreal Eaton Centre, the West Edmonton Mall, the Sunridge Mall in Calgary, the Metropolis at Metrotown in Vancouver, Les Promenades St-Bruno, Carrefour Laval and Place Laurier in Quebec City.
In Europe, with its operations headquartered in Geneva, Switzerland, Neo Advertising is a reference in the field of digital signage, with offices in Germany, Belgium and Spain, and over 2,000 digital screens installed.
About BroadSign International Inc.
BroadSign International Inc. is the worldwide provider of the most advanced ASP solution for managing digital signage networks. The BroadSign(TM) Suite resolves the challenges facing operators of digital signage networks: the need for full campaign execution functionality, accountability and scalability. The software enables media specialists to target, sell or purchase network airtime and account for campaign performance. BroadSign International combines extensive expertise in digital signage software, media, advertising, and information technology. The BroadSign(TM) Suite is used by digital signage networks in 25 countries around the world. The company's corporate office is located in Eagle, Idaho, USA.
For more information visit www.broadsign.com/
Source: BroadSign
CONTACT: Benjamin Mathieu, CEO of Neo Advertising Canada,
+1-514-344-5757, ext. 222, Cell: +1-514-867-0155,
+bmathieu@neoadvertising.com;
or Nurlan Urazbaev, Director of Marketing of BroadSign International Inc.,
+1-514-399-1184, ext. 120, welcome@broadsign.com
Web site: www.neoadvertising.com/ www.broadsign.com/
