Neenah Paper Presents the Latest Trends in Packaging and Label at Luxe Pack New York


ALPHARETTA, Ga. - Neenah Paper (NYSE: NP) is participating in LUXE PACK New York, the leading trade exhibition in the U.S. for inventive packaging manufacturers, May 16-17, 2012. Featuring more than 140 exhibitors of the world's most innovative packaging solutions, the tradeshow will showcase the best in bags, bottles, boxes/cartons, caps, collars, cosmetic accessories, decoration/finishes, design, dispensers/pumps/sprayers/valves, jars/containers, labels, POP displays, raw materials, ribbons and more.

Neenah's booth, G12, will be open from 9 a.m. - 6 p.m. daily and will feature the latest trends in packaging and label, including these recent box and bag enhancements:

o Neenah's ENVIRONMENT® Folding Board - The newly updated 100 percent Post-Consumer folding board line now includes three heavier weight calipers - 20pt., 22pt. and 24pt. - in addition to the 18pt., providing unique recycled fiber solutions for brand managers of luxury. These heavier options are the preferred products for the conversion of folding cartons because they offer greater dimensional stability, which enables the product to flow through scoring, folding and assembly processes more efficiently and provides a perfect surface for printing, embossing, foil stamping, die cutting and gluing. ENVIRONMENT Folding Board is a great green choice for premium packaging, such as folding boxes for health, cosmetic and fragrance markets.

o Neenah's Luxury Bag Paper - Neenah's luxury bags deliver top performance and ultimate beauty because of several important features, including increased foldability for ease in bag conversion; tear strength to aid in bag longevity; increased burst strength to allow the bag to carry more weight without failing; and higher moisture content to produce a more flexible feel. The bags now meet the minimum requirements for Post-Consumer bags. These enhancements are vital as the demand for sustainable and durable packaging papers continues to rise.

"Our luxury packaging box and bag papers offer an unbeatable combination of balance, strength, beauty, printability and environmental sustainability," said Beth Corbett, director of sales and new business development. "We're thrilled to be back in New York for our seventh appearance at LUXE PACK where we can share our latest creative innovations in the luxury goods packaging space."

Neenah Paper manufactures packaging papers in a wide range of options to accommodate any packaging application. They are engineered for superior performance and durability, outstanding printability and highly dependable functionality. For more information about Neenah Paper luxury packaging papers, visit www.neenahpaper.com/LuxuryPackaging.

About Neenah Paper

For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of premium, specialty and sustainable papers used for premium writing, text, cover, private watermarks, and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, CRANE® and SUNDANCE® Papers, and in 2012 the company added the ASTROBRIGHT® and ROYAL Brands. The company also produces envelopes in thousands of unique styles.

Neenah is committed to developing relevant mobile and online technologies including the Neenah Paper Cabinet(TM) for Desktop tool and the new Neenah Cabinet(TM) for iPad app. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. Visit www.neenahpaper.com for more information or call (800) 558-5061. Follow Neenah Paper on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Neenah's blog, Against the Grain.

About Luxe Pack

LUXE PACK NEW YORK debuted in 2003 with 40 exhibitors. Its 2011 edition attracted 2,370 top-level visitors and showcased 131 exhibitors. Idice Monaco, the organizer of LUXE PACK MONACO and LUXE PACK SHANGHAI, is the parent company of LUXE PACK NY, LLC, the organizer of LUXE PACK NEW YORK. Idice is part of INFOPRO COMMUNICATIONS Group. Founded in 1988, LUXE PACK MONACO is a trade fair for professionals in luxury product packaging, devoted to fragrances-cosmetics, jewelry-watches, gourmet foods, wines and spirits, tobacco products and tableware. Held annually, it has been known for years as the industry's premier event in this sector, offering diversity and quality in its exhibitors and visitors.

CONTACT:

Jamie Saunders

Neenah Paper, Inc.

678-518-3222

jamie.saunders@neenahpaper.com

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