Near Field Communications Tag embeds into consumer devices.

Press Release Summary:



Near field communications (NFC) tag Series BCM20203 enables users to establish connection and initiate data transfer between 2 devices when they are brought within few centimeters of one another. Since transmission range is so close, NFC-enabled communication is inherently secure. Operating at 13.56 MHz, NFC tag transfers data up to 424 Kbps and is powered only through energy harvested from reader on other side of connection. On-chip non-volatile memory allows for multiple read/write cycles.



Original Press Release:



Broadcom Announces New Embedded NFC Tag Technology to Simplify Wireless Device Connectivity



Simple, Low Cost Near Field Communications Tag Solution allows easy NFC implementation in wireless peripherals

IRVINE, Calif. -- Broadcom Corporation (Nasdaq: BRCM), a global leader in semiconductors for wired and wireless communications, today launched the BCM20203 near field communications (NFC) tag solution for consumer devices.

NFC technology has evolved to enable simple connectivity and service initiation with just a touch. By adding NFC to their products, original equipment manufacturers (OEM's) simplify the wireless connectivity process and greatly improve the user experience for all consumers.

Highlights/Key Facts:

-- Near field communications is a very short-range wireless standard that has evolved from a combination of contactless technologies. Products with built-in NFC will dramatically simplify how consumer devices can be connected and used. NFC enables simple connectivity, by bridging the physical world to the digital world through proximity. With a simple touch users can now establish a connection and initiate a data transfer.
-- NFC operates at 13.56 MHz which is a global standard that can operate around the world and transfers data up to 424 Kilobits per second (Kbps), It is both a 'read' and 'write' technology that involves an interaction between an active reader device and a tag. Communications between two NFC-compatible devices occurs when they are brought within a few centimeters of one another. Since the transmission range is so close, NFC-enabled communication is inherently secure.
-- The underlying layers comply with universally implemented ISO, ECMA and ETSI standards.
-- NFC can be used with a variety of consumer devices from mobile phones, tablets, and digital TVs to remote controls, wireless mice, and Bluetooth headsets, all to enable simple connectivity.
-- Announced today is the Broadcom BCM20203 NFC type 1 tag solution developed to address low cost NFC consumer device applications. The BCM20203 is so low power that it has been designed to be powered only through the energy harvested from the reader on the other side of the connection. The BCM20203 NFC tag solution enables a tag based NFC implementation in wireless devices such as headsets, mice, keyboards, 3D glasses, and remote controls.
-- The BCM20203 has on-chip, non-volatile memory that allows for multiple read/write cycles.
-- The tag embedded into the device may be passive, not requiring a separate power supply such as a battery, as it is field-powered when it is brought within range of the reader, making it more cost and energy efficient.
-- The Broadcom BCM20203 NFC tag solution is now sampling.

Supporting Quotes:

Craig Ochikubo, Vice President & General Manager, Broadcom's Wireless Personal Area Networking line of business:

"With the stabilization of global standards, NFC is now emerging as the technology of choice for device manufacturers building wireless consumer electronics, and looking to simplify the end user experience. With our BCM20203, wireless peripherals such as keyboards, mice, 3D glasses, and gaming controllers, can be setup and configured with just a touch, which addresses one of the biggest concerns with any peer to peer communications technology, and that is usability."

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Other Supporting Resources: - www.nfc-forum.org

About Broadcom

Broadcom Corporation is a major technology innovator and global leader in semiconductors for wired and wireless communications. Broadcom products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. We provide the industry's broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything®.

Broadcom, one of the world's largest fabless communications semiconductor companies, with 2009 revenue of $4.49 billion, holds more than 4,500 U.S. and 1,900 foreign patents, and has more than 7,800 additional pending patent applications, and one of the broadest intellectual property portfolios addressing both wired and wireless transmission of voice, video, data and multimedia.

A FORTUNE 500® company, Broadcom is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at +1.949.926.5000 or at www.broadcom.com.

Broadcom®, the pulse logo, Connecting everything®, and the Connecting everything logo, are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU. Any other trademarks or trade names mentioned are the property of their respective owners.

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