NAVTEQ TRAFFIC MOBILE(TM) Selected by PTV America to Provide Dynamic Routing


Real-time Traffic Data Now Available Via Your Mobile Devices

LAS VEGAS, Jan. 9 -- (CES) -- NAVTEQ (NYSE:NVT), a leading global provider of digital map data for location-based solutions and vehicle navigation, announced today from the 2007 International Consumer Electronics Show (CES) that they have been chosen by PTV America to supply NAVTEQ TRAFFIC MOBILE data. PTV America's suite of mobility programs provide unique navigation and routing technology that deliver dynamic, turn-by-turn directions via web, cellular networks and other emerging wireless technologies.

NAVTEQ TRAFFIC MOBILE aggregates traffic data from multiple sources for maximum accuracy and reliability while continuously streaming updates over cellular networks to provide real-time information to GPS-capable devices. Using location codes or TMC messages, NAVTEQ TRAFFIC MOBILE is tied to NAVTEQ® map data, resulting in a robust service that delivers rich data tailored for today's mobile market.

NAVTEQ TRAFFIC MOBILE is a real-time traffic data solution available in 73 markets that provides information such as:

o Unplanned incidents like accidents and stalled vehicles
o Planned incidents including road construction and closures
o Average speed of traffic flow
o 24/7 traffic coverage where available

PTV America has integrated NAVTEQ TRAFFIC MOBILE data in both the MobilityPlatform and NaviGuide applications. The PTV MobilityPlatform is an innovative "toolbox" that allows service providers to easily and cost-effectively develop mobility and telematics services. It is a modular, high-performance geospatial platform for both developers and enterprise applications. The PTV NaviGuide server allows automobile manufacturers, wireless carriers, telematics service providers and software developers to offer customers off-board navigation using a GPS-capable device to receive dynamic navigation instructions.

"We are excited about enhancing our North American offering with the integration of NAVTEQ TRAFFIC MOBILE and our mobility and navigation products," stated Kevin Yount, Vice President of PTV America, Inc. "Traffic information is rapidly becoming a 'must-have' feature for our customers and the integration of NAVTEQ TRAFFIC MOBILE strengthens our position in the marketplace."

"NAVTEQ understands the growing demand for relevant, location-based information for wireless services. Together with innovative companies such as PTV, we are reshaping the mobile consumer experience," stated Lonnie Arima, Vice President of Consumer Sales -- Americas, NAVTEQ.

NAVTEQ is showcasing its database technology at the 2007 CES in Las Vegas, booth #36226 in the South Hall at the Las Vegas Convention Center from January 8 through January 11, 2007. The PTV MobilityPlatform and PTV NaviGuide will also be demonstrated within the booth.

About PTV America, Inc.

PTV America is a multi-disciplinary transportation software and consulting firm. PTV America is comprised of two sectors within the PTV umbrella -- Traffic and Mobility. PTV America distributes traffic planning applications PTV Vision® software suite (VISSIM and VISUM) and provides technical support, software customization and training services for these products. PTV America also distributes mobility programs such as the technology platform PTV MobilityPlatform and the solution for offboard navigation, PTV NaviGuide, and offers technical support and consulting for these applications.

A crown jewel in PTV America's organization is their software development team that is responsible for developing and enhancing the software products that it distributes in the North American market. PTV America also offers consulting services, delivering high quality traffic and transit engineering and planning services to clients across North America.

About NAVTEQ

NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 2,100 employees located in 139 offices in 25 countries.

Source: NAVTEQ

CONTACT:
Kellie Prowse
NAVTEQ
+1-312-894-7479
kellie.prowse@navteq.com

Bob Richter
NAVTEQ
+1-212-802-8588
bob@richermedia.com

Web site: http://www.navteq.com/

All Topics