NAVTEQ to Demonstrate Wireless Map Update Technology at ITS World Congress
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New Technology Collaboration with DaimlerChrysler
CHICAGO, Nov. 7 / -- NAVTEQ (NYSE:NVT), a leading global provider of digital maps for vehicle navigation and location-based solutions, and DaimlerChrysler Research and Technology North America, Inc. (DC RTNA) will be demonstrating, at the 12th Annual World Congress on Intelligent Transport Systems (ITS) taking place November 6 - 10 in San Francisco, CA, a new technology prototype that showcases wireless delivery of digital map data from wireless hot spots to in-vehicle navigation systems. This technology will be showcased in a variety of locations at ITS including the NAVTEQ booth (#901) and in special NAVTEQ and DaimlerChrysler research prototype vehicles.
NAVTEQ and DC RTNA are conducting this joint demonstration to focus on advancing the quality of drivers' overall experience with their navigation system. The dynamic nature of the road network makes the ability to quickly and accurately update the map data powering a navigation system a true competitive differentiator for car companies and location-based solution providers. The wireless map update technology is a significant step in making it possible for drivers to receive updated map data while in route, utilizing their existing navigation systems.
Currently, in-vehicle navigation systems use CDs, DVDs or hard disk drives to store map data. Due to the complexity and cost of the updating process, most automobile manufacturers release updated maps on CD or DVD media only on a semiannual or an annual basis, creating a need for a faster, more frequent updating process. This research prototype illustrates how, through the use of DSRC (Dedicated Short Range Communication) technology, wireless map updates would allow drivers to drive by a designated DSRC road side access point and download updates to their DSRC enabled navigation system. The server-based wireless delivery technology uses the commercial service channel of DSRC to transmit information at up to 27 megabytes per second over a distance of up to 1000 meters. This system which operates in real time is able to determine what new pre-processed map data the specific vehicle's navigation system needs and then prompts the driver to update their map.
"Location technologies are becoming essential to improving driver and travel safety and efficiency, and we are working to support technologies like this one that give drivers the confidence and freedom to travel where they want to go, when they want to," said John MacLeod, Executive Vice President - Global Marketing & Strategy for NAVTEQ. "With DaimlerChrysler RTNA taking a leadership role in advancing high tech trends and making them relevant to their cars, we see a lot of public and private interest in moving this technology another step toward potential commercialization."
DaimlerChrysler, Research and Technology North America, Inc. is conducting Vehicle IT & Services research in Palo Alto, focusing on technologies and applications in the area of infotainment, vehicle relationship management and communication-based driver information and support systems.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 1,800 employees located in 127 offices in 21 countries.
NAVTEQ is a trademark in the U.S. and other countries.
CONTACT: Laura Richey of NAVTEQ, +1-312-894-7127, laura.richey@navteq.com
