NAVIGON Unveils Fresh Approach to Map Updates


NAVIGON's FreshMaps provides users with three years of quality map updates

HANNOVER, Germany and CHICAGO, March 4 - CeBIT - NAVIGON, the fastest growing brand in GPS navigation in North America, today announced a bold solution to a conundrum that is as old as the consumer GPS category itself: how to provide consumers regular, easy access to quality map updates.

NAVIGON's convincing response to the dilemma is FreshMaps, a new service that ensures NAVIGON GPS devices stay accurate and viable over the long haul by allowing users to download up to 12 map updates in three years. NAVIGON FreshMaps is available for all NAVIGON 7100, 5100, and 2100/2120 series devices and can be purchased online and at major North American retail outlets for $79.99 (MSRP).

In the GPS category, where devices are only as accurate as the data that drives them, the question of providing consumers with map updates has long been an issue. Where some GPS device makers sell ad hoc single map updates and others offer more frequent - but unverified - maps that are updated by user communities, NAVIGON's FreshMaps uses trusted, field-verified, and quality-controlled map and POI updates. The service is designed to balance quality with quantity.

"Industry figures suggest the road network changes 15 to 20 percent annually. POI data is even more turbulent. FreshMaps is designed to provide users peace of mind by giving them regular access to quality map and POI updates," said Andreas Hecht, NAVIGON's President for the Americas. "FreshMap updates are field-verified, road-tested, and quality-controlled at the source. NAVIGON's solution is to provide our customers what they want: regular, quality map updates that are easy to access."

NAVIGON's FreshMaps is based on data from NAVTEQ, the GPS industry's leading digital map data provider. NAVTEQ field geographers painstakingly profile each road link with 262 attributes to ensure data reflects real world conditions. NAVTEQ implements more than 600,000 changes to its digital maps every day - and more than 150 million changes a year. NAVTEQ maps are used more than 100 million times every day by consumers using online map, wireless automotive, consumer device, fleet, and governmental GPS systems.

Activating NAVIGON's FreshMaps is easy and only takes a few minutes. Customers simply can go to navigon.com/freshmaps to download a new map onto their NAVIGON GPS navigator every three months. FreshMaps is set to hit shelves in April 2008.

About NAVIGON

NAVIGON INC. is one of the world's leading providers of navigation products and software solutions. NAVIGON makes its own navigation brand consumer products and creates software solutions for OEM customers operating in personal navigation, wireless, and automotive sectors. Founded in 1991, NAVIGON employs more than 400 people in Europe, North America, and Asia. For more information, visit www.navigon.com/ or www.experiencenavigon.com/.

Source: NAVIGON INC.

CONTACT:
Peg Herbst
Director, Marketing Communications of NAVIGON INC.
+1-312-268-1507
peg.herbst@navigon.com

or

Todd Witkemper of Edelman
+1-312-233-1369
todd.witkemper@edelman.com, for NAVIGON INC.

Web site: www.navigon.com/

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