Navigational Aid offers POI ratings and reviews.
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Press Release Summary:
Offered as add-on to NAVTEQ® database in North America, Zagat Survey provides ratings and reviews for restaurants and hotels in addition to content that can be used in media-based PDA, PND, and in-vehicle applications that provide full functionality turn-by-turn route guidance. It covers points of interest (POI) in over 40 North American cities, and all data has undergone multi-level analysis for verification and code matching to support NAVTEQ standard formats.
Original Press Release:
NAVTEQ Introduces Zagat Survey Ratings and Reviews
First Release in Series of Branded Rich POI Content in North America
CHICAGO, April 4 / -- NAVTEQ (NYSE:NVT), a leading global provider of digital map data for location-based solutions and vehicle navigation, today announced the first release in a series of branded rich POI content products available for use with NAVTEQ(R) maps. Zagat Survey for NAVTEQ, which provides ratings and reviews for restaurants and hotels, is now available to customers. This content can be used in media-based PDA, PND and in-vehicle applications that provide full functionality turn-by-turn route guidance.
Zagat Survey is the world's leading provider of consumer survey-based dining, travel and leisure information. Over 250,000 consumer surveyors ensure the quality and credibility of its ratings. Zagat Survey for NAVTEQ will allow navigation users to view detailed information about restaurants and hotel establishments in over 40 North American cities. Linking NAVTEQ's quality map data with Zagat ratings and reviews complements and enhances the consumer's decision-making process. "We are proud to be working with a company that shares our goal of providing reliable and dynamic content to consumers," said Ted Zagat, President of Zagat Survey.
"NAVTEQ's strategy is to further enrich the consumer experience by providing additional in-depth POI information validated by proven, credible sources, as well as by giving our customers the ability to provide value-added content to the end user that differentiates their application," commented George Filley, Vice President - Product Management. "We are pleased that Zagat Survey for NAVTEQ is the first such product that we are able to offer."
Zagat Survey content will be made available to customers as an add-on to the NAVTEQ database in North America. All data will have undergone a multi-level analysis to provide it is verified and code matched to support NAVTEQ standard formats and fully incorporated into the NAVTEQ core database.
About Zagat Survey, LLC
Zagat Survey is the world's leading provider of consumer survey-based leisure content. With more than 250,000 surveyors, Zagat Survey rates and reviews restaurants, hotels, nightlife, movies, music, golf, shopping and a range of other entertainment categories. Zagat content is available in print, on the Web, on the Palm and Windows Mobile operating systems, on BlackBerry, on mobile phones, and on TV. For more information, visit www.zagat.com/ .
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and locations-based service solutions around the world. The Chicago-based company was founded in 1985 and has approximately 1,900 employees located in 131 offices in 23 countries.
NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.
Actual results may differ materially from these expectations due to changes in global political, economic, business, competitive, market and regulatory factors. NAVTEQ does not undertake any obligation to update any forward-looking statements contained in this document.
CONTACT: Kellie Bourdage of NAVTEQ, +1-312-894-7479, kellie.bourdage@navteq.com , or Bob Richter for NAVTEQ, +1-212-802-8588, bob@richtermedia.com
