Navigation Devices include subscription-free traffic.

Press Release Summary:



Housed in black shell measuring less than 1 in. thick, NAVIGON 7100 features 4.3 in. color display and 16:9 widescreen format. With 3.5 in. display, NAVIGON 5100 features chrome shell and can be viewed in portrait or landscape modes. Both include pre-installed maps of US and Canada and provide door-to-door directions using text-to-speech technology. Devices include features such as Lane Assistance and Reality View, which provides virtual reality of complex interchanges.



Original Press Release:



NAVIGON Launches Its Own Consumer Brand Navigation Products



The leading provider of navigation software seizes center stage at Europe's CeBIT with the debut of two impressive NAVIGON-branded devices

CHICAGO, March 16 /-- NAVIGON, creators of the software that powers more brand name navigation products than any other solution, this week launched its first NAVIGON brand consumer devices. NAVIGON unveiled the 5100 and 7100 models at CeBIT, the massive consumer electronics show in Hanover, Germany. The models will hit store shelves in April in Europe. A North American launch will follow mid-summer.

Both the NAVIGON 5100 and 7100 models present a bold challenge to established navigation brand players. They pair handsome form factors with the premium-quality navigation software for which NAVIGON has become known.

"We've been in the business of making navigation software for the better part of two decades and believed that we were in a powerful position to take the category to a higher level," says NAVIGON General Manager, Andreas Hecht. "Every detail of these systems -- from hardware to software to content -- was designed to bring something new and compelling to the category."

NAVIGON 7100: "Wow" Features that Redefine the Navigation Experience
The premium NAVIGON 7100 product is a particular beauty: housed in a sleek piano black shell and at less than an inch thick, it features a high-contrast 4.3" full-color display and an easy-to-read 16:9 widescreen format. The mounting bracket is a top contender for being best-in-category. It employs the same design aesthetic as the device itself -- it is elegant, substantial, and easy to mount and remove.

This device offers many "wow" features, all with the aim to reduce burden and stress on the driver.

-- Subscription-Free Traffic
NAVIGON delivers an industry first with out-of-the-box subscription-free real-time traffic for the life of the product. The system advises drivers on traffic incidents and flow and provides alternate routes. NAVIGON's approach is simple and hassle-free: there are no extra fees, no need to activate or pre-register online. Traffic data is provided by Clear Channel.

-- Features that Let the Driver Focus on the Road
The system provides turn-by-turn directions and articulates road names via text-to-speech technology -- allowing the driver to keep eyes on the road; Bluetooth(TM) technology enables easy and convenient hands-free mobile phone integration.

-- Features That Aim to Reduce Driver Stress
NAVIGON delivers two category-first features aimed to reduce driver stress. Lane Assistance recommends the optimal lane the driver should be in well ahead of encountering a complex highway interchange. Equally impressive, Reality View provides a virtual reality of a complex intersection -- with road geometry, actual road sign text, and 3D images, conveying just the right amount of information that's needed when it's needed.

-- Zagat Survey Content
Users will know exactly where to wine and dine with the NAVIGON 7100. Complementing millions of points of interest, the device also includes Zagat ratings and reviews on restaurants, hotels, nightclubs, attractions, and golf courses.

NAVIGON 5100: Same Great Experience, Smaller Size and Pricetag
With a 3.5" display, the NAVIGON 5100 is more compact, but no less compelling. Housed in a compact chrome shell, it can be viewed in portrait or landscape modes. It offers the same NAVIGON premium software under its hood -- including Lane Assistance, Reality View, subscription-free traffic, and Zagat Survey reviews and ratings. Smaller in size, it will also be smaller in price. NAVIGON will release MSRP just prior to the summer launch of the systems.

NAVIGON 7100 Top Features
-- Ultra-sleek piano black form factor with easy-to-read 4.3" screen
-- Door-to-door directions. Pre-installed maps of U.S. and Canada
-- Simple to use touch screen with predictive menus
-- Voice powered. Speaks directions and street names via text-to-speech technology; provides voice recognition capabilities via voice command tags
-- Integrated Bluetooth(R) technology for hands-free calling
-- Category Firsts:
o Subscription-free real-time traffic. Works out of the box and for the life of the product
o Zagat Survey reviews and ratings on restaurants, hotels, nightclubs, attractions and golf courses
o Stress busting features like Lane Assistance and Reality View demystify complex interchanges
-- Dimensions: 3.5 x 5.1 x .9 (W/H/D in inches)

NAVIGON 5100 Top Features
-- Compact chrome design-viewable in portrait or landscape modes
-- Door-to-door directions. Pre-installed maps of U.S. and Canada
-- Simple to use touch screen with predictive menus
-- Voice powered. Speaks directions and street names via text-to-speech technology; provides voice recognition capabilities via voice command tags
-- Category Firsts:
o Subscription-free real-time traffic. Works out of the box and for the life of the product
o Zagat Survey reviews and ratings on restaurants, hotels, nightclubs, attractions and golf courses
o Stress busting features like Lane Assistance and Reality View demystify complex interchanges
-- Dimensions: 3.3 x 4.2 x .9 (W/H/D in inches)

About NAVIGON:
NAVIGON INC. is one of the world's leading providers of navigation products and software solutions. NAVIGON makes its own navigation brand consumer products and creates software solutions for OEM customers operating in personal navigation, wireless, and automotive sectors. Founded in 1991, NAVIGON employs more than 300 people and has offices in Asia, Europe and North America. NAVIGON. And the world is yours.

CONTACT: Peg Herbst, Director, Marketing of NAVIGON INC., +1-773-510-7258, peg.herbst@navigon.com

Web site: http://www.navigon.com/

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