Natural Foods Retailer Earth Fare Optimizes with Revionics


Asheville, NC: Earth Fare, a natural foods supermarket retailer based here, has chosen a price optimization software service from Revionics Inc., Sacramento.

The "Healthy Supermarket" retailer will be implementing the Revionics Advanced Pricing System (RAPS) at its stores this spring. Revionics provides advanced, adaptable and affordable Software-as-a-Service (SaaS) solutions via a weekly subscription model over the internet.

Earth Fare owns and operates 11 stores located throughout the Southeast. The company has a rich legacy of being the first natural food store in the region operating there since 1975. Earth Fare also positions itself as the company with the best tasting, local, natural, and organic foods available.

The company is known for setting industry standards for food quality and award winning service, recently receiving the coveted Ernst & Young Entrepreneur of the Year award for the Southeastern United States.

Revionics price optimization takes our pricing strategy to the next level, says David Bowles, director of purchasing for Earth Fare, We can now focus more on other aspects of servicing the customer because Revionics automates and improves many of the tasks related to pricing. Earth Fare expects to see a margin increase through weekly optimization of all product categories, including DSD.

Revionics is proud to have Earth Fare as a new member of our customer community, saysTodd P. Michaud, President and CEO of Revionics who adds Revionics is great fit for specialty retailers such as Earth Fare, as we are able to fine-tune their pricing strategies and respond to their unique customer base on a weekly basis. Earth Fare will join other natural food stores experiencing the benefits of Revionics price optimization.

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