Multi-Layer Linerless Labels increase product info communication.
Press Release Summary:
Supporting Food Information Regulations (FIR) via surface area printing capabilities, COMPAC™ Linerless extends applications to include product information across twin layers with up to 3 printable faces. Interactive surface area can be utilized to communicate messages to maximize on-pack communication and on-shelf presence while also promoting brand integrity. Multi-function options including peel and reseal, smart coding, and such multi-open options as tear-away perforation.
Original Press Release:
Coveris Launch World's First Multi-Layer Linerless Labels
UKÂ — Coveris, a leading global packaging company, has once again demonstrated their advanced capabilities in print innovation with the launch of COMPAC™ Linerless, a new multi-layer addition to their already award winning label range.
Coveris’ new COMPAC™ Linerless solution combines functional and commercial benefits whilst supporting new Food Information Regulations (“FIR”) via extensive surface area printing capabilities. In doing so, Coveris has achieved significant volume, environmental and process advantages in an innovative multi-layer format.
Having been instrumental in the development and expansion of linerless labels in the UK since 2004, Coveris has led the format’s growth within the meat, fish and poultry sector and established this as the dominant print format for the category. Coveris has recently been responsible for the penetration of new food categories, such as convenience, with the launch of the fully removable SlidewrapTM label, as well as bespoke solutions to suit vacuum packed formats. The format’s historical success has largely been due to the removal of carrier backing paper used in more traditional self-adhesive applications, allowing for reel weight to be reduced by 40% resulting in zero waste, more labels per reel and faster production speeds.
The launch of the new COMPAC™ multi-layer format extends the application of linerless labels to include further product information across twin layers with up to three printable faces. Compact and interactive, the large surface area can be utilised to communicate messages linked to FIR, promotions, cooking instructions, recipes and more in order to maximise on-pack communication and on-shelf presence, whilst also enhancing brand integrity. Offering multi-function options including peel and reseal, smart coding and multi-open options such as tear-away perforation, COMPAC™ Linerless has the ability to meet varied retail demands whilst upholding the highest industry standards.
Commenting on the launch of the new label concept, Craig Bevan, Linerless Sales Director explained, “revolutionising the COMPAC™ range to include a linerless format offers significant benefits to our customers. Advantageous to communication, environment and operational processes, the Coveris COMPAC™ Linerless concept is an exciting first-to-market launch. We are thrilled at the potential of this design to develop with our customer’s brand, functionality and process requirements”.
ABOUT COVERIS
As a leading international manufacturing company, Coveris is dedicated to providing solutions that enhance the safety, quality and convenience of products we use every day. In partnership with the most respected brands in the world, Coveris develops vital products that protect everything from the food we eat, to medical supplies, to the touch screen device in our pockets, contributing to the lives of millions every day. Coveris is an affiliated portfolio company of Sun Capital Partners, Inc.
PRESS CONTACT
Sian Bates
Marketing Manager (UK Food & Consumer)
T. +44 1775 71 66 36 M.
+44 7554 45 47 56
E: sian.bates@coveris.com
www.coveris.com
