Motorola Launches Local-Production Strategy for Cost-Effective GSM Deployments in Emerging Markets
India to be first country to enjoy cost benefits through local production of Reach Strongbox enclosures
Motorola, Inc. (NYSE: MOT) today announced a new commercial and production strategy which aims to reduce initial network rollout costs by having elements of its Reach GSM portfolio manufactured locally.
The Reach Strongbox, a DC Outdoor Enclosure for Motorola's Horizon II macro BTS, will be the first product delivered under this strategy. Phased deployments of over 1,300 units have been started in India to serve major cellular operators in the local market.
This localized production approach brings benefits for cost of production and lower duties & taxes. Motorola will also roll out this strategy to other markets including China and Africa.
"The strategy to produce portions of the Reach GSM equipment locally demonstrates our commitment and investment to providing low-cost solutions for rural and urban cellsite deployments," said Mohammad Akhtar, vice president, global product management GSM/UMTS, Motorola Sales and Services, Inc.
The Reach Strongbox solution also allows a full 2G to 3G upgrade by being able to house the Motorola Horizon 3G-n Node B or combined 2G and 3G operation using a 3G-n Fiber upgrade to the Strongbox enclosure.
Besides this clear upgrade path, Reach GSM provides high flexibility at lower cost by delivering low-entry cost network solutions with scalable voice coverage and capacity, support for data services, and sustained low operating expenses.
The Reach GSM portfolio is part of Motorola's commitment to connect the next billion, said Akhtar. "Motorola is turning that vision into reality in both emerging and developed markets by delivering connectivity experiences across all aspects of people's lives, allowing people to take the experiences that are important to them wherever they go," said Akhtar.
About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services.
A Fortune 100 company with global presence and impact, Motorola had sales of US$35.3 billion in 2005. For more information about our company, our people and our innovations, please visit www.motorola.com .
SOURCE Motorola, Inc.
Cordia So
Motorola Networks & Enterprise, Asia Pacific
+852 2966 3840
cordia.so@motorola.com
Guo Tian
Motorola Networks & Enterprise, China
+86-13-301-320-874
w22130@motorola.com
Benjamin Koe
Hill & Knowlton
Singapore
+65 6390 3335 (DID)
+65 9181 7128 (Mobile)
benjamin.koe@hillandknowlton.com.sg
http://www.motorola.com
