Compatibility with Microsoft Mediaroom environment accelerates time-to-market for high quality MPEG-4 compression and real time content
AMSTERDAM, Netherlands, Sept. 7 / / - IBC 2007 -
Motorola (NYSE: MOT) announced today that it has joined the Microsoft(R)
Mediaroom(TM) Interoperability and Qualification Lab (IQ Lab) for digital
video encoders, a program which will enable the ongoing interoperability and
compliance of encoders used in deployments of the award-winning Microsoft
Mediaroom multimedia and IPTV software platform. Entry to the program
involved rigorous tests of Motorola's MPEG-4 encoding platform to deliver full
compatibility with the Microsoft Mediaroom platform.
As a result, Motorola's telco customers planning to implement the highly
efficient MPEG-4 compression technology now benefit from greatly reduced
evaluation time through interoperability with the Microsoft Mediaroom
"Microsoft Mediaroom's interoperability with Motorola's MPEG-4 encoder
means that our global service provider customers will find it easier and
faster to deliver advanced connected TV services," said Christine Heckart,
general manager of marketing for the Microsoft TV business at Microsoft. "As
a result, more consumers will benefit from a rich and secure TV experience,
with excellent video quality and smoothly running applications on their set
"We are building on our global IPTV leadership by ensuring that our
customers have access to solutions that work flawlessly on their networks,"
added Doug Means, Motorola corporate vice president and general manager. "As
demand for IPTV continues to grow and markets transition from MPEG-2 to MPEG-4
compression technologies, telcos can now have total confidence in the combined
Motorola/Microsoft IPTV solution without the need for lengthy evaluation."
The product that has passed the IQL interoperability tests is Motorola's
SE-5100 High Definition MPEG-4 AVC encoder. Designed for markets requiring
high quality MPEG-4 compression to deliver real time content, it receives
video content and converts it to MPEG-4 format for distribution on telco
networks for IPTV services.
The inclusion of high speed general purpose processors allows the SE-5100
High Definition MPEG-4 AVC encoder to remain flexible as MPEG-4 optimization
continues to mature over the next several years. Unlike MPEG-2, MPEG-4 has
hundreds of tools to choose from to be applied within a fixed compute power
environment. Carefully selecting the tools to use - as well as optimizing
implementation of the tools over time - will enable the SE-5100 to provide
excellent video quality over a long period of time.
In a DSL delivery architecture, maintaining a given level of video quality
at the lowest possible bitrate can translate into more viewers per household
and more viewers per DSLAM - both adding to rapid, deeper subscriber
penetration, lower overall system capex and faster system payback. The
Motorola solution provides high quality, low bitrate compression in an
expandable, upgradeable, efficiently supportable package.
In addition to high quality HD encoding, the SE-5100 supports the
Picture-in-Picture (PIP) mode where the encoder outputs the full resolution TV
picture in addition to a small "thumbnail" that can be used in program guides
or as a mosaic that is superimposed over the viewer's main program. The
Motorola implementation minimizes network and headend complexity by generating
and distributing this low resolution proxy via the same IP interfaces as used
for the primary picture.
Motorola is known around the world for innovation and leadership in
wireless and broadband communications. Inspired by our vision of seamless
mobility, the people of Motorola are committed to helping you connect simply
and seamlessly to the people, information, and entertainment that you want and
need. We do this by designing and delivering "must have" products, "must do"
experiences and powerful networks - along with a full complement of support
services. A Fortune 100 company with global presence and impact, Motorola had
sales of $42.8 billion in 2006. For more information about our company, our
people and our innovations, please visit www.motorola.com
MOTOROLA and the Stylized M Logo are registered in the US Patent &
Trademark Office. All other product or service names are the property of their
respective owners. (C) Motorola, Inc. 2007. All rights reserved.
SOURCE Motorola, Inc.
/CONTACT: media, Anya Chambers, +44 1763 265 438, or +44 7921 282928,
firstname.lastname@example.org, or industry analyst relations, Kathy Wiesner,
+1-847-632-6021, email@example.com, both of Motorola Home & Networks
/Web site: www.motorola.com/NSS
CO: Motorola, Inc.; Microsoft
IN: CPR TLS NET STW TVN