Including Motorola's new AJAR Software Platform in the W360, W380 and W395,
for Increased Flexibility and Functionality
ORLANDO, Fla., March 27 // -- CTIA Wireless 2007 --
Motorola, Inc. (NYSE: MOT), a global leader in wireless communications, today
announced four new additions to its extensive mass market portfolio, including
the Motorola W218, W360, W380 and W395. Building on the MOTOMOBILE portfolio
additions announced at 3GSM, Motorola's mass market portfolio will continue to
meet the diversified needs of consumers around the globe by providing mobile
experiences that deliver uncompromising style, innovation and entertainment --
at an affordable price.
As mobile markets continue to evolve, the desire for value-added, yet
experience-rich devices, continues to grow. Motorola is bringing these in-
demand MOTOMOBILE devices to new consumers with key features such as a camera,
video capability, Bluetooth technology, extensive battery life, great color
displays and integrated FM radio. And in many cases the devices use
Motorola's flexible new AJAR applications framework.
"Motorola's mass market handsets give first-time technology users a chance
to connect with those in their life, while enjoying the entertainment features
a mobile device can provide," said Steve Lalla, Corporate Vice President, Mass
Market Products, Motorola Mobile Devices. "We're delivering on our 'no
compromises' approach to leading this industry by uniting cool design and cool
experiences, at price points for every market."
Handsets announced today in Motorola's MOTOMOBILE portfolio include:
The stylishly slim and affordable W218 GSM candy bar phone features an
FM radio, VGA camera and elegant design that feels comfortable in the
user's hand. The Motorola W218 brings a fresh and appealing look to the
entry-level mobile device space. The W218 also delivers the best of the
basics, including outstanding battery performance, large storage
capacity, and speakerphone.
A multimedia device for the masses, the ultra-thin W360 GSM candy bar
blends the best of innovative design with easy usability. With full
multimedia features including MP3 ring tones, a 4x zoom VGA camera, FM
radio, office-quality speakerphone and 5 MB of integrated user space(2),
the W360 is made for great communication, at work or at play.
The sleek W380 GSM flip-phone answers everyday communication needs for
everyday people. Users can stay connected and entertained with Instant
Messaging(1), SMS and MMS capabilities(1), along with fun extras like a
4x zoom VGA camera and FM radio. The W380 can act as a storage device,
computer with ease via the mobile USB(3) feature. Colorful and playful,
the W380 truly offers all the essentials of modern life in one easy-to-
Delivering maximum features at an affordable price, the Motorola W395
has a variety of multimedia tools, including a 1.3 megapixel camera,
video capture and playback, messaging capabilities(1), Bluetooth and
great battery life. With its stylish metal front flip, you will always
stand out in a crowd. Allow the W395 to act as your main storage
device, with up to 2GB of removable memory. This easy-to-use GSM flip-
phone device provides a mobile experience everyone can enjoy.
The Motorola W360, W380 and the W395 are integrated with Motorola's AJAR
software framework for increased functionality. The AJAR applications
framework is ideal for the mass market, and is designed to add flexibility, an
enriched application development environment and provide support for
operator's branded services. For more information about the Motorola AJAR
platform, please visit www.motorola.com/ajar.
All handsets are expected to be available in the second half of 2007. For
more information on product availability and pricing, please visit
www.store.motorola.com or contact your local Motorola representative.
To experience these Motorola devices first-hand, please visit Motorola at
booth #3163 (Hall B) or go to www.motorola.com/events.
Motorola is known around the world for innovation and leadership in
wireless and broadband communications. Inspired by our vision of seamless
mobility, the people of Motorola are committed to helping you connect simply
and seamlessly to the people, information, and entertainment that you want and
need. We do this by designing and delivering "must have" products, "must do"
experiences and powerful networks -- along with a full complement of support
services. A Fortune 100 company with global presence and impact, Motorola had
sales of US $42.9 billion in 2006. For more information about our company,
our people and our innovations, please visit www.Motorola.com.
Certain mobile phone features may not be activated by your service
provider, and/or their network settings may limit the feature's functionality.
Contact your service provider for details. All features, functionality and
other product specifications are subject to change without notice or
(1) Network and/or SIM card dependent feature, not available in all areas.
Airtime, data charges, and/or additional charges may apply.
(2) Available user memory varies due to the configuration of the phone,
which varies by service provider.
(3) The unauthorized copying of copyrighted materials is contrary to the
provisions of the Copyright Laws of the United States and other countries.
This device is intended solely for copying non-copyrighted materials,
materials in which you own the copyright, or materials which you are
authorized or legally permitted to copy. If you are uncertain about your
right to copy any material, please contact your legal advisor.
MOTOROLA and the Stylized M Logo are registered in the US Patent &
Trademark Office. Linux is the registered trademark of Linus Torvalds in the
U.S. and other countries. Java and all other Java-based marks are trademarks
or registered trademarks of Sun Microsystems, Inc. in the U.S. and other
countries. All other product or service names are the property of their
respective owners. (C) Motorola, Inc. 2007. All rights reserved.
SOURCE Motorola, Inc.
/CONTACT: Media, John Wernecke of Motorola Mobile Devices for Motorola,
Inc., +1-847-668-9750, John.firstname.lastname@example.org /
/Web site: www.motorola.com
CO: Motorola, Inc.
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