Motorola Creates Laser-etched Envy with Miami Ink Collection
Renowned Tattoo Artist, Ami James, Makes His Mark on Motorola Mobile Devices
LIBERTYVILLE, Ill., Oct. 19 / -- Motorola, Inc. (NYSE:MOT) announced today it has partnered with Ami James, leading tattoo artist on TLC's hit television series "Miami Ink," to produce a portfolio of eye-catching mobile devices for its new Miami Ink Collection. Continuing Motorola's design revolution, the Miami Ink Collection demonstrates how unique uses of artwork and finishes can help consumers showcase a variety of different personalities and individual preferences.
These wickedly cool handsets, the MOTORAZR, MOTORAZR xx and the Motorola L6, sport one of six different tattoo-inspired designs laser-etched directly onto the smooth surface of the device. Original tattoos featured in the collection include a delicate Cherry Blossom, fierce and fiery Dragon, ornate Gypsy, punk-rock Skull, "I Love Mom" and a Polynesian Tribal design.
"Working with Ami, Motorola has transformed our slim mobile devices into mobile works of art," said Jim Wicks, vice president and director, Consumer Experience Design, Motorola. "Ami's signature flair and eye-catching designs create Motorola devices that are truly lifestyle accessories."
"Drawing tattoos for Motorola and their iconic mobiles provided an opportunity for me to bring my art form to life for a whole new audience," said Ami James. "I have found another way to give consumers 'tattoo cool' without the pain."
Availability
The Miami Ink Collection of mobile devices will be available in Q4 2006. Specific details will be provided upon consumer availability. Consumers can visit motorola.com/miamiink for more information.
"Miami Ink," starring Ami James, is set in a South Beach tattoo shop and provides a glimpse into the motivations and passions behind each tattoo artists' career, while showcasing their work and the stories behind the tattoos of their clients. It airs Tuesdays at 10 PM ET/PT on TLC.
About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005. For more information about our company, our people and our innovations, please visit www.motorola.com/ .
MOTOROLA and the Stylized M Logo are registered in the US Patent and Trademark Office. All other product or service names are the property of their respective owners. The Bluetooth trademarks are owned by their proprietor and used by Motorola, Inc. under license.
Source: Motorola, Inc.
CONTACT:
Shannon Swallow,
Motorola, Inc.,
+1-847-668-7086,
shannons@motorola.com
Web site: www.motorola.com/
http://motorola.com/miamiink
