Motorola and Avery Dennison Announce Strategic Relationship to Deliver RFID Solutions


ORLANDO, Fla., May 1 // -- The new enterprise mobility
business from Motorola, Inc. (NYSE: MOT) and Avery Dennison Corporation
(NYSE: AVY) today announced a strategic relationship under which Avery
Dennison RFID will supply EPCglobal Gen 2 RFID tags to Motorola, increasing
the speed of RFID deployments and availability of RFID products to large
markets.

The agreement aligns Avery Dennison's high-quality, cost effective inlay
manufacturing capabilities with Motorola's hardware and tag design expertise.
Motorola will now be able to more quickly and efficiently fulfill the growing
demand for its portfolio of custom RFID tags, including its high-performance
airline baggage tag and durable tags for asset tracking. In addition, by
working together on RFID solutions, Motorola and Avery Dennison will be able
to optimize RFID systems for successful real world deployments.

Motorola is an industry leader in RFID with an innovative portfolio of
products and solutions, including one of the first deployed EPC-compliant RFID
handheld readers, fixed RFID readers and packaged RFID reader systems. Avery
Dennison RFID leverages its company's expertise in high volume, roll-to-roll
manufacturing to produce high-quality RFID inlays -- a critical link in any
RFID system.

"Together, Motorola and Avery Dennison can build on successful customer
engagements with an even stronger reader-and-tag solution," said Joe White,
vice president of RFID marketing and business development for the enterprise
mobility business, Motorola Networks & Enterprise. "Motorola's broad portfolio
of intellectual property in EPC RFID tags and readers, combined with Avery
Dennison's expertise in high-volume inlay manufacturing, will provide Motorola
customers with a reliable supply of quality, high-performance RFID tag
products."

"Avery Dennison is pleased to be aligned with Motorola in bringing real-
world RFID technology to the marketplace," said Bob Cornick, vice president
and general manager of Avery Dennison RFID. "By working together, Avery
Dennison and Motorola will enable customers to better manage their assets and
enhance their return on investment in RFID."

Motorola plans to start shipping Avery Dennison-supplied Gen 2 tags in the
second half of 2007.

About Motorola
Motorola is known around the world for innovation and leadership in
wireless and broadband communications. Inspired by our vision of seamless
mobility, the people of Motorola are committed to helping you connect simply
and seamlessly to the people, information, and entertainment that you want and
need. We do this by designing and delivering "must have" products, "must do"
experiences and powerful networks -- along with a full complement of support
services. A Fortune 100 company with global presence and impact, Motorola had
sales of US $42.9 billion in 2006. For more information about our company, our
people and our innovations, please visit www.motorola.com.

About Avery Dennison
Avery Dennison is a global leader in pressure-sensitive labeling
materials, office products and retail tag, ticketing and branding systems.
Based in Pasadena, Calif., it is a FORTUNE 500 Company with 2006 sales of
$5.6 billion and more than 22,000 employees in 49 countries. Avery Dennison
RFID, a business unit of Avery Dennison Corporation (NYSE: AVY), manufactures
and markets RFID inlays through a network of label converters to serve the
consumer packaged goods and pharmaceutical industries, as well as the U.S.
Department of Defense. With design, testing and manufacturing facilities
located in the U.S. and Europe, Avery Dennison RFID is a leading provider in
the global RFID marketplace. For additional information about Avery Dennison
RFID and the company's complete product portfolio, visit
http://www.rfid.averydennison.com.

MOTOROLA and the stylized M Logo are registered in the US Patent &
Trademark Office. All other product or service names are the property of their
respective owners.

SOURCE Motorola, Inc.

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