More than Paint: BASF Expands Presence at SEMA

- Jay Leno making appearance on Wednesday

- The company hosts car unveilings, autograph sessions, celebrity appearances and more

SOUTHFIELD, Mich. – This year, BASF Automotive Refinish will showcase its products at two show booths during the 2015 Specialty Equipment Market Association (SEMA) Show Nov. 3-6 in Las Vegas. During the event, BASF will also host two press conferences and feature appearances by Jay Leno, Richard Petty, Ryan Friedlinghaus and Chip Foose.

Highlights at BASF booth #21437, located in the Racing Performance section, will include:

    --  Custom Car Unveiling Press Conference - Wed., Nov. 4, 9 a.m. - During

        its first press conference, BASF will unveil a 1933 Ford Coupe from Chip

        Foose featuring a Glasurit® 90 Line custom blue and silver two-tone

        paint; a 1965 customized carbon fiber Ford Mustang from The Ringbrothers

        painted in Spy Green from Glasurit 90 Line; and a 1967 Pontiac Acadian

        from JF Kustoms featuring R-M® ONYX HD custom red paint.

    --  Jay Leno, star of Jay Leno's Garage, appearance - Wed., Nov. 4 - A

        self-described "car guy," Leno exclusively uses Glasurit 90-Line on all

        of his vehicle restorations.

    --  Glasurit Best Paint Award Press Conference - Thurs., Nov. 5, 4 p.m. -

        Chip Foose will present the first ever Glasurit Best Paint Award,

        judging participants on fit and finish, quality of preparation and final

        presentation. To register your car visit by Nov. 2.

    --  New Paint Innovations - BASF will showcase its new Glasurit Water

        Boosters and UV primers, plus its R-M ONYX HD system and the recently

        introduced PowerFill Plus DTM Primers Onyx HD - the only paint system on

        the market that can be mixed as either waterborne or solventborne with a

        single set of toners.

    --  Custom Display Vehicles - BASF will also display a 1959 Chevrolet

        Corvette from West Coast Customs painted with R-M ONYX HD and a 2016

        Harley Street Glide from Camtech Custom Baggers, featuring R-M Carizzma

        Candy Paint.

    --  Autograph Sessions - Chip Foose will sign autographs at the booth on

        Tues., Nov. 3 from noon until 2 p.m.  Racing legend Richard Petty will

        sign autographs on Wed., Nov. 4 from 10 a.m. to 11 a.m, and Ryan

        Friedlinghaus on Thur., Nov. 5 from 10:30 a.m. to 11:30 a.m. and Fri.,

        Nov. 6 from 10:30 a.m. to 11:30 a.m.

At its Collision Repair Refinish section booth #16026, BASF will feature demonstrations of its value-added tools and services that help collision shops drive business success. Some of those tools and services include:

    --  VisionPLUS Online - Online business KPI tracking, analyzing and

        reporting system.

    --  VisionPLUS Scorecards - Automated Production and Estimator KPIs.

    --  Vision PLUS Performance Groups - 20 group meetings for business owners

        looking to improve their business through financial reviews and idea


    --  Advanced Process Solutions (APS) -- Built on Lean fundamentals, APS is a

        process of continuous work flow throughout the repair process. Current

        APS shops enjoy improved cycle time and touch time along with added

        capacity and reduced chaos.

    --  SmartTRAK - Comprehensive paint shop management system that goes beyond

        formula retrieval to make the shop more profitable.

To learn more about the 2015 SEMA Show, please visit:

About BASF Automotive Refinish

BASF's Automotive Refinish business makes and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems and business management and planning tools. For more information visit:

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 17,000 employees in North America, and had sales of $20.6 billion in 2014. For more information about BASF's North American operations, visit

At BASF, we create chemistry - and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world's leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of over EUR74 billion in 2014 and around 113,000 employees as of the end of the year. Further information on BASF is available on the Internet at




Mary Ann Short

BASF Corporation

Tel: 248-948-2253

Web Site:

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