Mora of Sweden to Optimize Product Value and Market Responsiveness with Dassault Systems

Leading Knife Maker Takes its First Slice of PLM with SmarTeam Design Express

Mora, Sweden, March 29, 2007- Dassault Systèmes (DS) (Nasdaq: DASTY; Euronext Paris: #13065, DSY.PA), a world leader in 3D and Product Lifecycle Management (PLM) solutions, today announced that Mora of Sweden, a global manufacturer leader in premium quality cutting tools, has selected DS's ENOVIA SmarTeam and its quick-start SmarTeam Design Express package to launch and implement its new PLM business strategy, ultimately shortening product lifecycles and reducing time-to-market.

"We see SmarTeam Design Express as the cornerstone in our process toward becoming more market-oriented," says Carin Nises, managing director, Mora of Sweden. "As a modern and complete solution, it will help us gain control over our product data and collaborate better across cross-functional departments. We need a PLM tool that will let us grow with the system,"" Mora sought an easy-to-implement entry package that will let them develop their PLM program gradually and flexibly support change as the organization shifts to its new market-driven strategy. They also sought to minimize implementation time and risk.

"Dassault Systemes is proud to work with Mora of Sweden, a master manufacturer, with 300 years experience and a reputation of quality design and tradition," says Didier Gaillard, managing director, Dassault Systemes AB. "Mora exemplifies how, with the right PLM solution, mid-market companies can retain the qualities in which they excel while letting technology maximize use of that knowledge to sharpen their competitive edge." SmarTeam Design Express (SDE) for Multi-CAD met Mora's demands, offering a built-in methodology for design collaboration leveraging SmarTeam's powerful embedded integration to optimally manage their SolidWorks 3D CAD data. The pre-configured SDE package was rapidly deployed, yet can be easily customized to meet future needs.

Using the SDE methodology, Mora is guided in building a best-practice PLM solution that will ultimately span the whole enterprise, across four divisions. SDE brings Mora core PLM benefits, such as enhanced efficiency and accuracy through routine reuse of data via the standard parts library or through automated creation of Bills of Materials from 3D designs. After introducing collaboration across design teams, Mora will expand its ENOVIA SmarTeam system to include marketing, sales, customers and other stakeholders; growing its PLM solution to further aid Mora achieve its business targets and maximize its growth potential.

About Mora of Sweden

Mora of Sweden supplies professionals with premium quality cutting tools. They are used in a variety of fields, but those who use them all have one thing in common. They want tools that simplify the job, are easy to handle, and are designed with advanced ergonomics in mind. Mora of Sweden has been living up to those demands - on an industrial scale - for more than a century. But the tradition of making knives goes back a lot longer in Mora. It all started back in the 1600s! Mora of Sweden benefits a great deal from that tradition, experience, and knowledge as it develops the cutting tools of tomorrow. Mora of Sweden uses documented expertise and a classic ability to meet the needs of its customers. That holds true whether they are found on construction sites, within the manufacturing industry, or in slaughterhouses. Or when they relax by hunting, fishing, or just enjoying the great outdoors. The product is always right for the job when it comes from Mora of Sweden - the impassioned, professional business partner who is meeting the challenges of the future with the zeal of the pioneer.

About Dassault Systemes

As a world leader in 3D and Product Lifecycle Management (PLM) solutions, Dassault Systèmes brings value to more than 90,000 customers in 80 countries. A pioneer in the 3D software market since 1981, Dassault Systèmes develops and markets PLM application software and services that support industrial processes and provide a 3D vision of the entire lifecycle of products from conception to maintenance. The Dassault Systèmes portfolio consists of CATIA for designing the virtual product - SolidWorks for 3D mechanical design - DELMIA for virtual production - SIMULIA for virtual testing and ENOVIA for global collaborative lifecycle management, including ENOVIA VPLM, ENOVIA MatrixOne and ENOVIA SmarTeam. Dassault Systèmes is listed on the Nasdaq (DASTY) and Euronext Paris (#13065, DSY.PA) stock exchanges. For more information, visit

Dassault Systèmes Press Contacts:

Stefan Kraft (for DS Sweden),


+46 (0) 31 701 30 05,

Virginie Blindenberg (DS EMEA),

+33 1 65 84 54 15,

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