MobileCom Implements STS AlertONE Solution to Tap into Jordan's Fast-Growing Bulk SMS Market


An Integrated solution built on .NET technology delivers a multitude of benefits to MobileCom and its clients

Specialized Technical Services (STS), a leading regional IT and Enterprise solutions provider and system integrator, has signed an agreement with MobileCom, the premier telecommunications provider in Jordan, to implement the STS AlertONE solution helping MobileCom to cash in on the growing bulk SMS and Value Added Services (VAS) markets.

AlertONE is an integrated solution built on Microsoft .NET technology that addresses all SMS & MMS needs of GSM operators in the domain of Value Added Services & Bulk Messaging. The Sun Microsystems based solution infrastructure will provide MobileCom with the high performance advantages of 64-bit computing, in addition to massive cost savings as this product line is considered one of the most energy efficient in its class.

With MobileCom's implementation of STS AlertONE, companies looking to use SMS as a marketing tool can buy bulk SMS from MobileCom, develop their own database of contacts and categorized groups of recipients, and send the message to their target audience from their computers.

AlertONE comprises all-in-one bulk SMS related functions and high-integration XML capabilities, and provides high available, secured and scalable platform for MobileCom's current and future needs. It offers several advanced features such as SMS gateway, bulk SMS filtering, advanced billing, corporate web access, seamless integration with other operator infrastructure systems, and advanced blocking tools and intranet provisioning & reporting applications.

"Our requirements center on a highly efficient solution that would allow us to optimally tap the potential of the bulk SMS markets. After closely assessing the merits of various solutions, we were persuaded that AlertONE was a cut above the rest," Majd Shweikeh, CEO of MobileCom. "Minimizing the total cost of ownership for our value-added service offerings and introducing new products for the first time in Jordan were the most important factors behind choosing STS' AlertONE.

"MobileCom has always led the way in adopting the latest technology solutions that enhance customer benefits. With the implementation of the state-of-the-art AlertONE, we now further distinguish ourselves from other telecommunication providers in the region," Shweikeh added.

"AlertOne is one of the cornerstones of STS product strategy. Producing such world-class product entirely by Jordanians is considered one of the most important achievements in the Jordanian IT sector," said Ramzi Zeine, Chairman of STS. "The implementation of AlertONE will allow MobileCom to capitalise on the growing demand for bulk SMS services that is becoming an essential component of any corporate marketing strategy. With AlertONE in place, MobileCom can now offer new services to enterprise clients as it enables them to alert their network with a click of a button. In addition, it would help MobileCom make inroads into new sectors such as banking, government, SMEs and retail, and thereby find new streams of revenue." Zeine concluded.

AlertONE provides customizable reports that aid senders' decision-making process, whilst enabling message segmentation and customization. The solution also allows MobileCom clients to control SPAM and manage their privacy settings by filtering senders and determining the periods of SMS receival. AlertONE enables MobileCom clients to disperse information faster to its customers enhancing the marketing experience and ultimately, demanded knowledge is transferred faster between members of the society at reduced costs.

For further information, please contact:

Orient Planet PR & Marketing Communications

PO Box 23345, Dubai

UAE

Tel : +971 4 3988901

Fax : +971 4 3988941

Email : info@orientplanet.com

Website: www.orientplanet.com

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