Mobile Phone offers push-to-talk functionailty.
Press Release Summary:
Model Z525 quad band GSM/GPRS 850/900/1800/1900 phone features Bluetooth capability for connection to headsets, car kits, and other Bluetooth enabled devices. VGA camera with 4x digital zoom saves color pictures of frequent callers for display when they call. With 16 Mb user memory, Z525 also offers SMS, MMS, instant messaging, and standard POP/IMAP4 email. Internal display is 128 x 160 pixels, 65K color 1.8 in. TFT, while external display is 80 x 101 pixels with 4K colors.
Original Press Release:
Sony Ericsson Brings Chic, Affordable Z525 Clamshell to the US Market
LAS VEGAS, April 4 / -- CTIA -- Sony Ericsson today announced the Z525, a stylish clamshell offering push-to-talk functionality. The Z525 is a quad band phone that allows you to access GSM networks around the world. The Z525 handset also features Bluetooth®, a VGA camera, as well as a host of messaging capabilities, and will be sold in the US beginning in the second quarter 2006.
"It is an exciting time to be at Sony Ericsson. The Z525 is further proof that Sony Ericsson can and will continue to create award-winning mobile devices that lead in design, quality and are easy to use," said Najmi Jarwala, president, Sony Ericsson Mobile Communications Inc. (USA). "We are committed to offering a complete portfolio of handsets, PC cards and accessories for North American operators and consumers."
"The first Z520 has been an extremely successful product, and we are excited to enhance this popular handset with additional features," Jarwala adds. "The Z525 is a small, sleek fashionable handset that is packed with great features including Bluetooth functionality which, in the past, has traditionally been limited to high-end devices, as well as a great camera, and push-to-talk."
Push-to-talk is a fun and easy way to stay in touch as immediate contact is maintained. It's useful in many types of situations, including connecting a small group such as colleagues working in various locations or friends and family in different places.
For the price segment, the Z525 is packed with useful and fun features. Bluetooth capability allows you to easily connect to a variety of headsets, car kits and other Bluetooth enabled devices. Like its popular predecessor, special lighting effects on the Z525 let you know who is calling. Blue lights around the rim light up in eight different patterns that sync with melodies to match individual callers. The VGA camera lets you save color pictures of your most frequent callers along with their contact details. These pictures are then displayed on the external screen when that person calls.
The Z525 let's you share favorite photos with easy picture and video messaging capabilities via MMS. A simple-to-use Internet browser makes it easy to find nearby restaurants, movies, flights and more.
The Sony Ericsson Z525a is quad-band GSM/GPRS 850/900/1800/1900. It will be available in New Blue and starts shipping during Q2 2006.
Z525 -- Features at a glance:
Imaging & Messaging
o Internal display: 128x160 pixels, 65K colors, 1.8" TFT display
o External display: 80x101 pixels, 4K colors
o VGA camera with 4X digital zoom
o Video recording, streaming and playback
o Standard POP/IMAP4 E-mail
o MMS and SMS
o Push-to-talk
o Instant Messaging
o Caller ID associated light effects
Entertainment
o Media Player (MP3/AAC support)
o Speakerphone
o Music Tones
o Dedicated external speaker
o MusicDJ(TM) and VideoDJ(TM)
o MIDI
o MPEG4, 3GPP
o 3D Gaming
o Java applications (games)
o Video playback and streaming
o OMA DRM
o 40 tone polyphonic ringer
o 16 MB user memory
o Style-Up(TM) covers
Connectivity & Business
o Quad-band GSM/GPRS 850/900/1800/1900 MHz
o Bluetooth®
o USB support
o WAP 2.0
o PC Synchronization
o SyncML
o Infrared (IrDA)
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, and PC- cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit www.sonyericsson.com/us .
Source: Sony Ericsson
CONTACT:
Corporate Communications, +1-919-472-1400, or press.america@SonyEricsson.com ,
or Corporate Communications - Global, +44-0-208-762-5858, or press.global@SonyEricsson.com , both of Sony Ericsson
Web site: www.sonyericsson.com/us
