Mobile Payment Service turns cellphones into POS devices.

Press Release Summary:

Obopay Mobile Merchant Platform helps transform mobile phones into marketing, merchandizing, and POS devices for real-time transactions. With this m-commerce payment solution, mobile merchants and application providers looking to engage consumers via their mobile phones can promote their offerings as well as accept payments. Utilizing Obopay platform, merchants will get their money in real-time on same day consumer purchases are made.

Original Press Release:

Obopay Unveils New M-Commerce Solution for Mobile Merchants

Cellfire and Xringer First to Integrate With Obopay's Mobile Merchant Platform; Enables Companies to Promote Offerings and Accept Payments via Mobile Phones

ORLANDO, Fla., March 27 -- Obopay, the first comprehensive mobile payment service in the U.S., today announced the launch of an innovative m-commerce payment solution for mobile merchants and application providers that are looking to engage consumers via their mobile phones. With Obopay, mobile merchants and application providers can more efficiently promote and monetize their digital and physical offerings.

The Obopay Mobile Merchant Platform helps transform the mobile phone into a complete marketing, merchandizing and point-of-sale device for more efficient, real-time transactions. Cellfire, provider of compelling mobile promotions and coupons that can be redeemed via the mobile phone; and, remote purchasing provider, Xringer, are among the first companies to partner with Obopay to create new mobile commerce opportunities in advertising, entertainment, retail and search. Obopay will demonstrate the new platform live in the QUALCOMM booth #1645 during the CTIA show being held here this week.

"Every business should have a mobile commerce strategy," said Obopay, CEO, Carol L. Realini. "With Obopay, customers can quickly plug in a comprehensive set of m-commerce capabilities into their digital applications to allow consumers to pay for what they want, whenever they want."

By using Obopay's Mobile Merchant Platform, Cellfire is now able to provide coupons to consumers via the mobile phone and take advantage of instant savings by buying goods and services from national retailers via Obopay.

"Obopay's growth in popularity defies the typical m-commerce challenges since it's a comprehensive service that stands on its own," says Cellfire, CEO, Brent Dusling. "Our mobile promotion offerings are a perfect match for Obopay's payment solution as the two work together to create an efficient sale."

For Xringer, a leading developer of mobile applications, Obopay provides a means for consumers to purchase goods and services they discover through Xringer's MyShopper application. MyShopper enables consumers to use their camera phones to take pictures of special 2D barcodes to learn more about goods they would like to purchase.

"We're excited about joining forces with Obopay to enable mobile commerce on such a large scale," said Shane Ambo, CEO of Xringer Inc. "By integrating MyShopper with Obopay's mobile commerce solution, consumers can use their mobile phones to quickly find and buy the items they want."

The Obopay Mobile Merchant Platform builds on Obopay's leading mobile-centric services that enable mobile merchants to provide the best user experience for mobile payments. Utilizing the Obopay Platform, merchants will get their money in real-time, the same day consumer purchases are made.

About Obopay

Obopay has delivered the first comprehensive mobile payment and social money services in the U.S. The services are enjoying rapid growth among active, on-the-go consumers who want to easily and instantly get, send, spend and track money directly via any mobile phone, anywhere, anytime. Obopay was founded in 2005 and is based in Redwood City, Calif. For more information, please visit .

About Cellfire

Cellfire is a free mobile phone application available nationwide on all carriers, which helps savvy-shoppers and budget conscious consumers save money by delivering savings directly to their cell phones. Users have their own set of discounts and offers specific to their geographic location. By simply clicking on the coupon they want to use, users show the coupon code to the store employee for redemption. Cellfire allows users to update coupons on their cell phone to receive the latest deals. For more information or to download Cellfire, visit .

About Xringer Inc.

Xringer Inc. is a leading provider of mobile technology solutions and products, including: mobile entertainment applications; m-commerce applications; content and technology solutions for wireless operators; application development and hosting for leading entertainment firms worldwide. Xringer's suite of mobile products includes BREW, JavaME and WAP applications which are currently provided to wireless carriers in Australia, Latin America, Europe and the United States. Xringer's products include Xringer Real mastertones, CrazeePix wallpapers, Sudoku the puzzle game, and Xringer en Espanol. Xringer's latest product is BackstageXtra, a mobile music community application that delivers a full range of music related content and rich interactive features to wireless subscribers, including: streaming music & video, images, concert search, lyrics, news & blogs, etc. Xringer also serves leading brands with comprehensive white label and customized technology solutions for bringing content and media assets to wireless markets.

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