Press Release Summary:
Suited for use in construction and remodeling, iBorescope lets users capture and wirelessly transfer high-definition inspection images and video to iPadÂ®, iPhoneÂ®, and AndroidÂ® devices. Unit features Wi-Fi hotspot capability and iBorescope App to aid inspection applications. Product allows users to visually inspect inaccessible or hazardous areas behind walls; inside drains, pipes, ducts, appliances, and machinery; and under hood without disassembly or teardown.
Original Press Release:
New Mobile Device-Compatible iBorescope Wins 2012 Handy Innovation Award
New York, NY — General Tools Instruments (General®) "nails it" with one more validation of its 90-year tradition of precision, specialty and innovation. The company’s new iBorescope (DCiS1) is one of just ten products to receive a 2012 HANDY Innovation Award in recognition for showcasing initiative, creativity and invention.
General introduced the iBorescope at the 2012 National Hardware Show. It caught the eye of the HANDY magazine editors as a creative and time-saving product that offers something truly new and innovative, and was cherry-picked as an award nominee. In late September, the editors reviewed all of the nominated products they had amassed throughout the year and selected the final award winners.
General's iBorescope (DCiS1) and the other nine award winners will be featured in the December/January issue of HANDY along with 14 honorable mention products. General will also receive an elegant engraved trophy commemorating the honor.
"We believe the iBorescope is a groundbreaking product that offers contractors, technicians and DIYers superior technology combined with ultimate convenience at a price that won't break the bank," says General’s VP of Strategic Marketing Peter Harper. "We're so pleased and humbled that HANDY’s editors chose to honor this product for its ingenuity and efficiency, especially as we celebrate our 90th year of product innovation."
The new iBorescope is the first and only inspection system of its kind available in North America. Using the instrument’s Wi-Fi hotspot capability and a free iBorescope App, professionals and DIYers alike can instantly capture and wirelessly transfer high-definition inspection images and video to iPad®, iPhone® and Android® devices, eliminating the need for a monitor and revolutionizing the video inspection marketplace. The iBorescope has countless construction, remodeling and DIY applications (not to mention applications in plumbing, HVACR, automotive, home inspection and other industries). With a retail price of $299, it offers an affordable way to visually inspect inaccessible or hazardous areas—behind walls; inside drains, pipes, ducts, appliances and machinery; under the hood and much more—and diagnose problems without the need for disassembly or teardown.
About General Tools & Instruments
Celebrating 90 years of product innovation from its New York City headquarters, General Tools & Instruments remains the market leader in precision specialty hand tools. Recent product advancements and corporate acquisitions have expanded General’s line to include over 1,500 precision tools and hand-held instruments. This vast array of products is widely used by contractors, professionals, technicians, DIYers and hobbyists in a broad range of industries. To learn more about General Tools & Instruments and its products, visit www.generaltools.com or call Customer Support at 1-800-697-8665.
For additional product information and photographs, contact Sue Minichiello, Senior PR Associate, SpaceAge Media Consultants, 617-783-2700, email@example.com or Peter Harper, VP Strategic Marketing, General Tools & Instruments, 212-431-6100 x267, firstname.lastname@example.org.
Please send all sales leads to Peter Harper, VP Strategic Marketing, General Tools & Instruments
80 White Street
New York, NY 10013-3567 USA
Phone: 212-431-6100 x267