Mirics and SAPPHIRE Partner to Deliver Broadcast TV Via PC Graphics Add-In Cards


Both companies to demonstrate FlexiTV-enabled graphics cards at CES suites

Las Vegas: Mirics, developer of FlexiTV(TM), the world's first commercial software-based global TV receiver, today announced a technology partnership with SAPPHIRE Technology Ltd- a leading supplier of add-in graphics cards for PCs - which will enable users to turn their PC into a receiver and home hub for digital terrestrial TV. The two companies will be previewing the technology at their respective meeting suites during the International Consumer Electronics Show (CES), Las Vegas, January 6-9, 2011.

Adrian Thompson, VP of Marketing at SAPPHIRE - the world's largest manufacturer of add-in cards based on AMD (NYSE: AMD)'s graphics chips -commented: "SAPPHIRE's extensive range of graphics cards enhances the user experience in everything from high performance gaming to mainstream entertainment. Extending this range to support broadcast HDTV is a natural progression, and Mirics' FlexiTV software-based global TV receiver and FlexiStream provide the perfect method of achieving this goal."

Demonstrations will show PCs equipped with SAPPHIRE graphics cards receiving live standard definition (SD) and high definition (HD) content from broadcast sources and relayed, using Mirics' FlexiStream software, from FlexiTV-equipped PCs in Europe and Asia. FlexiStream enables users to stream content between PCs within the home or via the Internet, enabling viewing of their favorite broadcast channels while away from home.

Simon Atkinson, CEO, Mirics said: "SAPPHIRE is a world leader and we are delighted to be partnering with a company of its stature. This announcement is further proof of the power and flexibility of the Mirics FlexiTV solution, demonstrating its ability to deliver TV in a variety of novel form factors."

Demonstrations of graphics add-in cards coupled with Mirics FlexiTV and FlexiStream will be showcased by SAPPHIRE at the Marquee Suite, MGM Grand Hotel and Casino, and by Mirics at the Las Vegas Hilton, Lanai Suite HL-334. Meetings can be prearranged at the Mirics Suite by contacting CES@mirics.com or at the SAPPHIRE Suite by contacting philipwynnjones@sapphiretech.com.

Other Mirics-enabled solutions in a variety of form-factors will also be shown at the Mirics suite and at the USmart Electronics meeting suite in the Las Vegas Convention Center, South Hall Lower Level #26018.

About SAPPHIRE
SAPPHIRE Technology is the largest manufacturer and supplier worldwide of graphics solutions based on AMD Technology. SAPPHIRE also manufactures a range of PC and integrated mainboards and an increasing range of lifestyle products using its expertise in the design and implementation of systems based on core PC technologies.

For more information please visit www.sapphiretech.com

About Mirics
Mirics provides total system solutions for converged wireless connectivity on portable consumer electronic devices such as Notebook PCs, Media Players and Cellphones. The initial focus of the company is the delivery of free-to-air broadcast services and content to portable computing and communications devices. With development, support and sales operations in the USA, UK, Hong Kong, China and Taiwan, Mirics has brought together a strong team with extensive experience in delivering high performance integrated circuits and algorithmic IP into high volume wireless, broadcast and cellular applications.

Further information:
Mirics, Oakmere, Barley Way, Ancells Business Park, Fleet, Hampshire, GU51 2UT. Tel: +44 (0) 1252 612888. Website: www.mirics.com

Press information:
Pinnacle Marketing Communications
Andrew Town +44 (0) 20 8429 6546 or Jonathan Roberts +44 (0) 20 8429 6540
Email: mirics@pinnaclemarcom.com

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