Global Positioning Systems (GPS)
Mio Technology Builds on 2006 Success, Showcases Hottest Portable Navigation Devices at CES 2007
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LAS VEGAS, January 8/- Offers Sneak Peek at New Mio Digiwalker(TM) C520 and C250; Sizzling H610 also on Display in Booth
Need directions to the hottest spot at CES 2007? Check out North Hall booth #6330, where Mio Technology Ltd., a leading worldwide supplier of personal GPS products, is showcasing a range of stylish navigation and entertainment devices that fit any budget. Products on display include the new Mio DigiWalker(TM) C520, a widescreen portable navigation and entertainment device, the C250, an entry-level, easy-to-use GPS device with an MP3 player, and H610, one of the hottest high-tech gift this past holiday season.
"Over the past year Mio DigiWalker(TM) GPS devices have stormed the mainstream North American consumer market," said Kiyoshi Hamai, North American sales director, Mio Technology Ltd. "We've added entertainment elements to our product, expanded the line at the top and bottom of the market to meet consumer needs and set the standard for style when it comes to portable GPS devices."
First look at Mio DigiWalker(TM) C520 and Mio DigiWalker(TM) C250
During the CES event Mio Technology will preview two new products that will be available in the first half of 2007: Mio DigiWalker(TM) C520 and Mio DigiWalker(TM) C250.
Perfect for the fashion-conscious traveler, the C520 features a widescreen 4.3" display and a low-profile design that allows it to seamlessly integrate into the styling of your automotive cockpit. Bluetooth support and unique split-screen display, which allows for address lookup or route information while the map is visible, make the C520 a powerful, elegant, easy-to-use navigation solution.
The C250 is ideal for anyone looking for real-time directions or entertainment while driving, whether they're new to GPS or simply looking for a full-featured, value-packed device. The pocket-sized unit features a black chassis and 3.5" touch-screen display, and comes ready to operate in minutes with no computer setup.
H610 Named One of BusinessWeek's "Best Products of 2006," Devices Flying off Shelves
On display in the Mio Technology booth is the popular Mio DigiWalker(TM) H610, widely considered one of the "must have" gifts during the holiday season. The device was named one of BusinessWeek's "Best Products of 2006," was featured in Time Magazine's Cool Gear Tech Buyer's Guide and was selected as InformationWeek's GPS of choice in its holiday gift guide and an "Editor's Top Five Holiday Pick" by PC World Canada. The H610 was also recently featured as a top tech gift on the Martha Stewart Show and was given to audience members during Dr. Phil's Holiday Show.
Ultra-portable and stylish, the H610 is a unique, handheld personal navigation and digital entertainment device that can be used while driving to a meeting, bicycling through town or walking through a new city. The device combines high fashion, highly accurate GPS functionality, comprehensive point-of-interest (POI) location and a feature-rich digital media player in a trendy, portable package. The unit retails for US$499.99 and is currently available at Fry's Electronics and Circuit City, as well as online at Staples.com, Best Buy.com and Crutchfield.com.
New Mio DigiWalkerC310x On Display, Sales Figures Exploding
A recently updated version of Mio Technology's entry-level navigation device, the Mio DigiWalker(TM) C310x is another product sure to attract attention in the booth. The enhanced device features improved mapping software and an updated interface that makes it easier for users to set and track to their destination. The C310x was one of the top-selling GPS devices this past holiday season. Spurred by its popularity, Mio Technology had industry-leading sales during the week ending Nov. 25, 2006, including "Black Friday." According to The NPD Group, a leading consumer and retail information company, for that week Mio Technology sales led with 37 percent of the personal navigation device market share. Circuit City stores across the nation, for example, sold out of the units within minutes of opening.
The Mio DigiWalker(TM) C310x comes pre-loaded with U.S. maps (50 States plus Guam and Puerto Rico), 1 GB of internal memory and more than 3.5 million points of interest in one pocket sized package.
Mio DigiWalker(TM) P550 a Must See Device
Also on display is the slim, handheld Mio DigiWalker(TM) P550, a versatile navigation device, providing full PDA capability, internet access via built-in Wi-Fi, and wireless connectivity with Bluetooth. The device features pre-loaded maps and WorldMate® digital assistant software, which delivers up-to-date travel information and services through an easy PC sync. The Mio DigiWalker(TM) P550 offers 2 GB flash memory and is compatible with Windows Mobile® 5.0 software.
About Mio Technology Ltd. (MTL)
Mio Technology Ltd. (MTL) operations are worldwide. Foreseeing that the mobile lifestyle and mobile commerce will be mainstays of life in the near future, the company is dedicated to the development of enabling devices. Its main business is the sale of Mio DigiWalker(TM) -- branded mobile communication products, such as smartphones, Pocket PCs and handheld GPS systems.
For additional information on MTL and its products, the North American headquarters are located at
47988 Fremont Blvd.,
Fremont, CA 94538.
Phone +1-510-252-6950
fax +1-510-252-6930
e-mail at sales@miogps.com.
online at www.mio-tech.com .
Mio Technology Contact:
Eric Larsen
Marketing Director
Mio Technology Ltd.
Tel: +1-510-252-6955
Email: eric.larsen@mio-tech.com
Editorial Contact:
Brian Carnevale
Account Manager
Text 100 Public Relations
Tel: +1-585-697-2616
Email: brianc@text100.com
Web site: www.mio-tech.com
Source: Mio Technology Ltd.
