Michelman Introduces ChinaCoat 2015 Attendees to Powerful Coating Systems


CINCINNATI, OH – Michelman introduced ChinaCoat 2015 attendees to its line of polymeric binder systems that are formulated to work flawlessly with the company's specialty line of surface additives. This pairing of compatible Michelman binders and additive technologies gives customers a competitive advantage by facilitating faster new product development time and improved speed-to-market.



Featured solutions include water-based, low and no-VOC coating systems based on Ecrothan®, Ecrylic® and ProHere™ brand polymeric binders in combination with a variety of Michem® and other popular brands of surface additives. These highly effective, and proven solutions feature rapid film forming without the use of added coalescents. They also exhibit rapid development of properties including tack free surface aspect, as well as water and chemical resistance.



Ecrothan 2012 is an example of a binder introduced to show attendees that produces rapid development of hardness and water resistance in a durable wood coating formulation. For industrial wood manufacturers, this allows quick stacking of product and improves operating efficiency. Ecrylic RA 111 is an example of a solution that quickly produces water resistance in interior and exterior wood paint and coatings, quickly protecting the surface from the elements.



In applications such as these, where very tough polymers must be combined with wax additives to produce desired surface properties, Michelman's ability to quickly solve incompatibilities and help achieve the optimal mix is a powerful advantage.



According to Mr. Richard Yang, Michelman's Country Manager, China, “We are able to provide a distinct advantage to customers by pairing binder and additive recommendations that we know will successfully perform well together. This knowledge allows our customers to quickly make informed formulation decisions and get their own products to market faster.”



ChinaCoat 2015 is being held November 18-20 in Shanghai, China. Show attendees in search of high performance, user-friendly solutions for wood coatings, metal coatings, architectural specialty coatings, as well as inks and OPVs will find Michelman in booth C33-34, Hall E. 



About Michelman

Michelman is a global developer and manufacturer of environmentally friendly advanced materials for industry, offering solutions for the coatings, printing packaging and industrial manufacturing markets. The company's surface modifiers, additives and polymers are used by leading manufacturers around the world to enhance performance attributes and add value in applications including wood and floor care products, metal and industrial coatings, paints, varnishes, inks, fibers and composites. Michelman is also well-known as an innovator in the development of barrier and functional coatings, as well as digital printing press primers that are used in the production of consumer and industrial packaging and paper products, labels, and commercially printed materials. Michelman serves its customers with production facilities in North America, Europe and Asia, product development and technical service centers in several major global markets, and a worldwide team of highly trained business development personnel.



Client Contacts:



In the Americas: 

Ms. Christy Randolph

Marketing Associate       

christyrandolph@michelman.com

+1 513-794-4225



In Europe:

Ms. Valerie Marx

Marketing Associate

valeriemarx@michelman.com

+352 26 39 44 36



In Asia:

Ms. Erica Liao

Marketing Associate

ericaliao@michelman.com

+86 21 2098 6880 x8002



Michelman Global Headquarters

9080 Shell Road

Cincinnati, OH  45236

+1 800-333-1723 (US Canada)

+1 513-793-7766 (Worldwide)

+1 513-793-2504 (Fax)

michelman.com

michelman.com.cn


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