Michael Foods Selects StayinFront TouchCG® for Retail Execution SaaS

Michael Foods, Inc., a producer and/or distributor of egg products, refrigerated potato products and cheese and other dairy case products, has selected StayinFront TouchCG® to deliver key technology-enabled selling capabilities to its US retail brands business.

StayinFront TouchCG®, a mobile retail execution SaaS platform delivering best-in-class fact-based selling, perfect ordering and analytical capabilities, will be rapidly deployed to the Michael Foods US retail sales organization.  The solution's seamless SAP integration will enable continuous two-way exchange of mission critical customer, order and trade promotion information.

"StayinFront showed deep CG industry knowledge and their superior solution will help us improve the execution of our promotional and selling activities in store," commented Ed Lynch, Vice President Retail Execution at Michael Foods.  "Sales management will also benefit from real-time visibility into the effectiveness of our retail efforts".

"StayinFront TouchCG® configurability ensures the solution is easy to use and totally relevant to the end-user field role, enabling field reps and their managers to do more, know more and sell more in every store visit", commented Ken Arbadji, VP of North American Sales at StayinFront, Inc.  "Our cloud based solution's proven ability to integrate with enterprise systems such as SAP means we support complex sales processes, such as perfect order processing, on the mobile device and while offline" he concluded.

About Michael Foods, Inc.

Michael Foods has become a leader in the food industry by introducing innovative, value-added customer solutions. We produce and distribute egg products to the foodservice, retail and food ingredient markets and refrigerated potato products to the foodservice and retail grocery markets. We also market a broad line of refrigerated grocery products to U.S. retail grocery outlets, including branded and private-label cheese, bagels, butter, English muffins and ethnic foods.

About StayinFront

StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations.  Companies of all sizes, in over 50 countries, use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts.  StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, New Zealand and China.  For more details visit http://www.stayinfront.com.

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