Metsa Board Shows Paperboards Developed for Beautycare and Luxury Products at PCD Paris, 4-5 February 2015
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Metsä Board, Europe's leading producer of fresh forest fibre cartonboards and the world's leading manufacturer of coated white-top kraftliners, showed its extensive portfolio of lightweight packaging boards designed to give premium presence combined with sustainability at PCD – Packaging of Perfume, Cosmetics Design.
Of prime interest is Carta Allura, a new folding boxboard developed especially for luxury end-uses, which has been very well received since its launch in 2014. Carta Allura has exceptional smoothness making it ideal for foil lamination, high-gloss varnish and other special effects. It also has high brightness and an attractive visual appearance that creates the right impression when used for premium products. Carta Allura is most suitable for beautycare, high-end food and beverages as well as graphic applications.
Also on show were Modo Northern Light, new fully bleached linerboard available both coated and uncoated, which has many uses as microflute and provides new options in corrugated applications. Metsä Board's full range of folding boxboards for beautycare including Carta Elega, Carta Integra, Carta Solida and Avanta Prima were also being displayed.
For global brand owners looking to enhance brand value and success, Metsä Board introduced its Packaging Services which are dedicated to delivering sustainable, secure and innovative packaging solutions. Metsä Board Packaging Services can provide everything from coordination of the initial brief, through research, testing, and both structural and graphical design.
Further advice was presented as part of the PCD Conference by Christophe Baudry, Metsä Board's Commercial Director Beautycare and Healthcare, and Cyril Drouet, Design Innovation Director, who spoke about 'Lightweighting for better yield and brand expectation'.
For further information, please contact Metsä Board:
Christophe Baudry, Commercial Director Beautycare & Healthcare
Mobile: + 33674951598
E-mail: christophe.baudry@metsagroup.com
www.metsaboard.com
Metsä Board is Europe's leading producer of fresh forest fibre cartonboards, the world's leading manufacturer of coated white-top kraftliners, and a market pulp supplier. The company's sales network serves brand owners, carton printers, corrugated packaging manufacturers, printers, merchants and office suppliers. Metsä Board supports its customers' businesses by providing high-performance paperboards for consumer and retail packaging, graphics and office end-uses. Together with its customers and partners, Metsä Board develops products and services for demanding end uses. The company's paperboard is mainly used for the packaging of beautycare and healthcare products, foods, cigarettes, and consumer durables as well as graphics. Metsä Board is headquartered in Finland. In 2013, the company's sales totalled EUR 2.0 billion, and it has approximately 3,100 employees. Metsä Board, part of Metsä Group, is listed on the NASDAQ OMX Helsinki.
www.metsagroup.com
Metsä Group is a responsible forest industry group whose products' main raw material is renewable and sustainably grown northern wood. Metsä Group focuses on tissue and cooking papers, consumer packaging paperboards, pulp, wood products, and wood supply and forest services. Its high-quality products combine renewable raw materials, customer-orientation, sustainable development and innovation. Metsä Group's sales totalled EUR 4.9 billion in 2013, and it employs approximately 11,000 people. The Group operates in some 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and is owned by approximately 123,000 Finnish forest owners.
