Metrologic Instruments Standardizes on Salesforce Globally

Deploying the full suite of Salesforce on-demand applications, Metrologic Instruments streamlines operations across sales, support and marketing departments

SAN FRANCISCO, June 26 / / - (NYSE:CRM), the market and technology leader in on-demand business services, today announced that Metrologic Instruments, Inc., a leading provider of data capture and collection hardware and image processing software, has deployed Salesforce Marketing, Salesforce Service & Support, and Salesforce SFA globally. With the help of the Salesforce Platform and partner Bluewolf, Metrologic Instruments was able to completely customize their solution to meet their exact business needs.

Metrologic Instruments is one of the 32,300 companies of all sizes, industries and geographies that comprised the customer base as of April 30, 2007. Revenue and subscribers will be recognized as the service is delivered.

"We evaluated a number of CRM offerings in the market, and stood out in many ways," said Taylor Smith, product marketing manager at Metrologic Instruments. "The complete on-demand model, rich feature set and easy customization capabilities made the preferred choice. Now we have a solution that gives us incredible insight into our business and enables us to constantly monitor and improve our customer-facing departments such as marketing, sales and service."

Using Salesforce, Metrologic has redesigned contact forms on more than 10 of its global web sites to automatically capture leads and assign them worldwide through the Salesforce solution. Support for multiple languages enables all of Metrologic's worldwide sales teams to track and share information through a single, central database. In addition, the management and executive teams benefit from real-time reporting and analytics that provide ongoing updates of the sales pipeline.

"One of the most significant benefits of going on-demand resulted from integrating Salesforce with our external web sites," said Smith. "Online lead generation, which automatically loads customer contact information into Salesforce, has saved us from spending countless hours entering data. This enables our sales team to track and manage incoming leads more efficiently. In addition, providing customers access to an online support center and knowledge base not only makes it easier for customers to request support, but also reduces the number of phone calls received by our customer-service team."

Since deploying Salesforce Service & Support, Metrologic Instruments can now collaborate with their customers. First, Metrologic Instrument's customer-service department uses Salesforce Service & Support to achieve a true 360-degree view of the customer to provide the best service possible on all types of issues. In addition, customers who prefer to search for solutions themselves can take advantage of the Salesforce Customer Portal, which enables customers to collaborate with other users and search the company's knowledge base for solutions relating to product and shipping issues.

Finally, Metrologic used the Salesforce Platform to customize its Salesforce applications and add custom tabs that support functions such as:

o Campaign Expense - provides line-item costs for associated marketing
o Demo Unit - tracking of free evaluation products sent to potential and
existing customers by account and serial number
o NSR - submittal, tracking and management of non-standard requests for
customer-specific product customization
o Partner Coop Marketing Fund - management of direct marketing funds
allocated to partners for advertising, tradeshows, direct mail and
other marketing activities
o Sales Performance - provides sales representatives up-to-date bookings
and shipment information for quarter-to-date and year-to-date time
periods, through routine imports from the company's back-end order
entry system

Metrologic also deployed a data-management application from the AppExchange directory in order to easily manipulate data importing, exporting, updating and removal of duplicate records. The application, DemandTools, is developed by CRMfusion one of the more than 600 applications available for through the AppExchange directory.

About Metrologic

Metrologic Instruments, Inc. is a global supplier of choice for data capture and collection hardware and software. Metrologic has been delivering innovative products that are effective, reliable and supported by a superior level of personal service for nearly 40 years. Metrologic products are sold worldwide through sales, service and distribution offices located in North & South America, Europe, Australia and Asia. For more information, please visit

Salesforce Platform and the AppExchange

Salesforce Platform is the on-demand platform for the next generation of business applications. Salesforce Platform reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond client/server computing. The Salesforce Platform allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange directory, enabling all the innovation that the Salesforce Platform unleashes to benefit the entire on-demand community.

More than 600 applications are now available on's AppExchange, the world's first on-demand application directory, found at

Apex Code is available today for developer preview, and is currently scheduled to be available in beta to customers later in 2007.

About is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing and partner information on-demand. The Salesforce Platform, the world's first on-demand platform, enables customers, developers and partners to build powerful new on-demand applications that extend beyond CRM to deliver the benefits of multi-tenancy and The Business Web across the enterprise. The Salesforce Platform allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange directory, available at Customers can also take advantage of Successforce,'s world-class training, support, consulting and best practices offerings.

As of April 30, 2007, manages customer information for approximately 32,300 customers including ABN AMRO, America Online (AOL), Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, Staples and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit, or call 1-800-NO-SOFTWARE. is a registered trademark of, and AppExchange, The Business Web, IdeaExchange and Successforce are trademarks of, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.


CONTACT: Katy Dormer of, +1-415-901-8595,

Web site:

More from Computer Hardware & Peripherals

All Topics