Metallic, Non-Metal Labels suit electronic labeling jobs.

Press Release Summary:



RoHS-compliant and UL-approved, non-metal labels provide metallic look desired by RFID and electrical industries but will not cause static interference with electrical equipment or RFID chips. They accept thermal transfer printing to make bar-coding possible for RFID and electronic component industry. For oily, hard-to-stick surfaces, non-metal labels are provided in Mondo Bondo(TM) material, aside from the standard polyester material.



Original Press Release:



Brady Worldwide, Inc's Metallic, Non-Metal Labels; Ideal for Electronic Labeling



MILWAUKEE, WISCONSIN- (June 27, 2008)- The Industry is exhausted from standard metalized labels interfering with electrical equipment and RFID chips.

To resolve this issue, Brady Corporation (NYSE:BRC) introduces non-metal labels that give customers the desired metallic look. The labels maintain the metallic look and size but without the static interference created by actual metalized labels.

The RFID and electronic component industry will use thermal transfer printing to make bar coding possible. This provides a solution to labeling rating plates, relays and other panel identification.

Brady's non-metal labels are RoHS complaint and UL approved but provides the metallic look desired by many RFID and electrical industries. For oily, hard-to-stick surfaces Brady provides the non-metal labels in Mondo BondoTM material, aside from the standard polyester material.

Additional details and Technical Data Sheets for the non-metal, metallic material are available at www.bradyid.com

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Its products help customers increase safety, security, productivity and performance and include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has more than 500,000 customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries.

Brady is headquartered in Milwaukee and employs more than 8,600 people at operations in the Americas, Europe and Asia/Pacific. Brady's fiscal 2007 sales were approximately $1.363 billion. To learn more about Brady's complete line of products & offers visit www.bradyid.com.

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