Messaging Service simplifies camera-phone photo upload.
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Press Release Summary:
Cognima Snap(TM) allows subscribers to upload images or video clips with press of single key using data replication technology. Since there are no size limits, full megapixel images can be uploaded to online photo album to preserve quality of photos. Cognima Snap can be integrated into existing online photo album infrastructure, including existing MMS billing or credit-card payment systems. It is suitable for mobile operators, and photo printing, blogging, and portal companies.
Original Press Release:
New Cognima Snap(TM) photo messaging service increases uploads to online photo albums 14 fold
Cognima launches effortless camera-phone photo upload service following trial with a major UK mobile operator
29 June 2004, London - Cognima, the effortless mobile services company, today launches Cognima Snap(tm), a new service to help mobile operators, photo printing, blogging and portal companies improve their existing photo messaging services.
The launch of Cognima Snap follows a comprehensive consumer trial with a major UK mobile operator involving 620 users. The trial included examining the effectiveness of photo upload from camera-phones to an online photo album, comparing standard MMS upload to Cognima Snap.
Cognima Snap allows subscribers to effortlessly upload images or video clips at the press of a single key, using Cognima's patented data replication technology. The results of the trial reveal that Cognima Snap increased the number of photos uploaded from camera-phones to online photo albums by 14 fold. Users also visited the online photo album more than twice as often and made more use of the album services, including sending pictures from the album to other phones. Two weeks into the trial over 70% of Cognima Snap users were still actively using the service, compared to only 18% of the participants using standard MMS to upload their photos.
"The trial demonstrates that there is significant demand for uploading photos from camera-phones but that the current user experience makes it too complicated for real people to use," said Simon East, CEO of Cognima. "Cognima Snap is essentially turbo-charging existing picture messaging services like MMS and allowing network operators and service providers to unlock this latent demand and derive extra revenues from their customers."
Cognima Snap is simple to integrate into existing online photo album infrastructure, including existing MMS billing or credit card payment systems. There is a low investment cost and due to the improved customer experience for uploading photos and video clips, a unique opportunity for mobile operators, photo printing, blogging and portal companies to generate revenues from a currently unexploited market.
"The arrival of megapixel camera-phones in Europe this Christmas will increase the quality, and therefore the size, of photos being taken on phones," said Ben Wood, Principal Analyst with the mobile communications team at Gartner. "We expect that increased quality will mean that users will attach more value to photos and will be more willing to store and share them."
"Because of the increase in quality, the photos produced by megapixel camera-phones are much larger than today's camera-phones," Cognima's Simon adds. "Cognima Snap does not have any size limits on the photos or video clips that it uploads. This allows full megapixel images to be uploaded to online photo albums which is vital to preserve the quality of the photos - in particular if users want to print them."
About Cognima
Cognima was established by Simon East, previously VP of Technology, Symbian, in 2001. A privately held company based in London, Cognima develops effortless mobile services. Cognima believes that in order to create uptake of mobile data services they must be effortless to use and meet real user needs. Cognima has developed a set of innovative new services that meet these user requirements and therefore allow Network Operators, Handset Manufacturers and Service Providers to derive new revenue from their customers. Cognima's patented data replication technology makes the operation of these services totally invisible to the user.
Cognima is currently running trials of Cognima Snap(tm) with 15 major Network Operators and Service Providers. Cognima Safeguard(tm) has been selected by CPP Group Plc to enable their Mobile Phone Data Protection service which is currently running as a pilot programme in a major Network Operator.
Cognima's website is cognima.com
About Cognima's data replication technology
Cognima's patented data replication technology was designed with a focus on reliability, minimal phone ROM footprint and cost-effectiveness. The client software in the phone is written in highly optimised C++ and takes up only 70KB of ROM footprint. The client software is running on Symbian OS- based phones, Microsoft Smartphone 2002/3 based phones, Palm OS based devices, and TTPcom's phone development system.
The server software is designed for integration with external systems through the use standard technologies such as J2EE, SyncML and Web Services and runs on industry standard server platforms for carrier grade availability and scalability. The back-end is built around BEA WebLogic 8.1 application server and Oracle 9i database server.
Simon East,
CEO, Cognima Ltd
57-61 Mortimer Street, London, W1W 8HS, UK
Phone: +44 (0) 20 7101 7400
Fax: +44 (0) 20 7101 7401
Web: cognima.com
