Memory Card stores up to 12 hr of HD video.

Press Release Summary:




SDHC memory card, Series RP-SDV32GG1K, features 32 GB capacity and Class 6 speed specification for recording 12 hr of 1,440 x 1,080i HD video in HE mode, and 4 hr of 1,920 x 1,080i full HD video in HA mode. It is equipped with user friendly labeling that allows titles and captions to be written onto front or back of card. With industrial grade flash memory, card operates in extreme temperatures ranging from -25°C to +85°C.



Original Press Release:



World's First 32GB SDHC Memory Card from Panasonic to Be Available Globally in April 2008



The memory card, with Class 6 specification, stores up to 12 hours of HD video

Panasonic, the leading global manufacturer of consumer electronics and home appliances, has announced that the world's first 32 Gigabyte (GB) SD High Capacity (SDHC) Memory Card with Class 6 speed specification, will be available in markets around the world in April 2008. The new SDHC Memory Card, RP-SDV32GG1K, is perfect for those wanting High Definition content, as it can record up to 12 hours of High Definition video.

The newly developed card, featuring a massive 32GB of capacity is ideal for AVCHD High Definition video recording, a growing demand thanks to the recent expansion of High Definition SD Camcorders. When used with Panasonic's newly released High Definition SD camcorder, the HDC-SD9, the 32GB card can record approximately 12 hours of 1440 x 1080i High Definition video in HE mode, and approximately four hours of 1920 x 1080i full High Definition video in HA mode.

The card is also equipped with a new user-friendly labeling feature, which allows users to write titles or comments directly onto labels on the front and back of the card. Panasonic will introduce the new labeling feature in its other SD Memory Card models, with a running changeover from the current card designs.

"This memory card redefines the concept of electronic data storage devices, as the amount of data it can store is just enormous; something that people would not have imagined a few years back. With the fast increasing popularity of HD products like camcorders, especially in the Middle East, it was imperative to introduce memory cards that could store large amounts of High Definition content. Panasonic is proud to launch the world's first 32 GB SDHC Memory Card with Class 6 speed specification, and we expect a huge demand for this card when it becomes available in the market in April," said Mr. Yasuo Kimoto, Product Manager, Panasonic Marketing Middle East.

The new card, like all other Panasonic SD and SDHC Memory Cards, is extremely reliable even under severe temperature conditions. Since the cards incorporate an industrial-grade flash memory, they work in temperatures ranging from -25°C to +85°C, while consumer-grade flash memory only guarantees 0°C to +70°C, thus ensuring consistent performance regardless if the user is skiing or snowboarding or if the SD Memory card is left in a hot car.

The arrival of Panasonic's 32GB SDHC Memory Card further strengthens the company's Pro High Speed line-up and brings the total line to six models, joining those currently available: the 1GB, 2GB, 4GB, 8GB and 16GB card sizes with the Class 6 speed specification.

About Panasonic:
Best known by its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the Company recorded consolidated net sales of US$77.19 billion for the year ended March 31, 2007. The Company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:MC) stock exchanges. For more information on the Company and the Panasonic brand, visit the Company's website at panasonic.net.

For further information, please contact:
Ajit Nair
Corporate Communications Department
Panasonic Marketing Middle East FZE
P.O.Box 17985, Jebel Ali, Dubai, UAE
Tel: +971 4 8819880
Fax: +971 4 8814311
Web site: panasonic.co.ae

For further information, please contact:

Orient Planet, PR & Marketing Communications
P.O. Box 23345, Dubai UAE
Tel: 00 971 4 3988901
Fax: 00 971 4 3988941
Email: info@orientplanet.com
Website: www.orientplanet.com

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