Memorex to Introduce New Products at CES Geared for Consumers' Individual Styles and Lives

Memorex to Introduce New Products at CES Geared for Consumers' Individual Styles and Lives

Consumer Electronics Leader Expands Depth and Breadth of Optical, Flash and Accessories Portfolios With Customer Needs in Mind

CERRITOS, Calif., Jan. 5 // -- Memorex, the leading brand of optical media at U.S. retail and a portfolio brand of Imation Corp (NYSE:IMN), today announced the products it will launch during the 2007 International CES show. These products will be on display for the first time at the Digital Experience press event on Sunday, Jan. 7, at Caesars Palace Las Vegas, on the eve of the 2007 International CES. With an expansion of its optical, flash and accessories portfolios, Memorex delivers even more varied selections to help consumers capture, save and share their digital lives wherever and whenever they need.

"Memorex's heritage for delivering high performance and quality products has endured more than 35 years, making it a brand consumers know they can trust," said Carla Pihowich, director of marketing for Imation's Consumer Division. "Backed by Imation Corp, Memorex is ideally suited to expand the depth and breadth of its industry-leading and award-winning product lines, further delivering solutions that fit consumers' individual styles and lives."

With the support of Imation Corp's extensive R&D center, staffed by over 200 scientists and engineers, Memorex is poised to deliver cutting-edge technology and unique product benefits to consumers. This includes entering new categories like flash media and USB hard drives, expanding the breadth of its accessories line, and adding new specialty products to its industry-leading optical media line up.

New Memorex products for CES include:

o The TravelCard(TM) family of flash memory cards including a Secure Digital (SD) card integrating USB connectivity, as well as the most popular formats and capacities of flash memory for use with digital cameras, digital video camcorders, MP3 players and mobile phones

o A new, sleeker, gun-metal finish 12GB Mega TravelDrive(TM) USB portable hard drive that is just 2.6" long, 1.5" wide and only 0.5" thick

o The stylish new line of Ultra TravelDrive(TM) USB hard drives, which deliver up to 160GB of capacity based on 2.5-inch hard drive technology, and feature interchangeable faceplates in nature-inspired colors

o A line of protective cases designed to accessorize the Microsoft Zune(TM) digital media player including the distinct Silicone Sleeve, Sport Band and Show Case

o Memorex LightScribe(TM) Cool Colors CD-R media delivering stunning, laser-etched designs right on the disc surface, with five vibrant, jewel-toned backgrounds

o The availability of 8X Double Layer DVD+R media, the fastest burning Double Layer DVD media on the market, with capacity for up to 8.5GB of storage or 240 minutes of video on a single disc

o The latest in Memorex's broad line of home video products, Memorex Double Layer mini DVD+R media, offering up to 55 minutes of recording for use with select direct-to-DVD camcorders

All products will be on display at the Digital Experience media event on Jan. 7, from 7 to 10 p.m. at Caesars Palace Las Vegas. Also on display will be smear- and water-resistant Memorex Inkjet Printable CD-R and DVD-R media with AquaGuard(TM) technology, both named 2007 CES Innovations Design and Engineering Award Honorees.

Is it live or is it Memorex?(R)

Memorex, a portfolio brand of Imation Corp (NYSE:IMN), is the U.S. market-share leader in optical media and media accessories at retail. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. For more information on Memorex products, please call 562-653-2800, or visit the Memorex Web site at

Memorex, the Memorex logo, Ultra TravelDrive, Mega TravelDrive, TravelCard, AquaGuard, and "Is it live or is it Memorex?" are trademarks of Imation Corp and its subsidiaries.

LightScribe is a trademark of Hewlett-Packard Company. All other trademarks are property of their respective owners.

Source: Memorex

CONTACT: Jamie Ernst, +1-210-495-5757,, or Chris Walker, +1-602-808-1170,, both of Brodeur, for Memorex

Web site:

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